Influencer-Investors Are Becoming More Popular

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Influencer-Investors Are Becoming More Popular

dealbreaker

3 hours ago

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Influencers are increasingly doubling as investors, as these partnerships give creators a claim of the long-term value they help create. Alix Earle has invested in Cymbiotika, Gorgie, SipMargs and Poppi; Hannah Bronfman has backed more than 70 startups; and Sofia Richie Grainge has invested in Dolce Glow and ShopMy. This rise of the influencer-investor is a natural consequence of influencers’ proven ability to create business value at scale, Tariro Makoni writes for Vogue Business. The Rise of t...

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