AlphaMaven AlphaMaven

Meme-Stock Casualty Plotkin Joins Rich Shifting Assets Into ETFs

Reported by Bloomberg
Apr 27, 2026· 3 min read
Save Post LinkedIn Email
Key Takeaways
  • • Gabe Plotkin, former hedge fund manager and Charlotte Hornets co-chairman, is converting personal assets into the Snowball ETF via a 351 conversion, a tax-deferral strategy increasingly popular among wealthy investors.
  • • Plotkin will provide the majority of initial securities for the actively managed, concentrated equity strategy ETF, with the filing originally submitted in December.
  • • The 351 conversion structure allows portfolio assets to be transformed into an ETF while potentially deferring capital gains taxes, a tactic that has "boomed on Wall Street" according to Bloomberg sources.
  • • Plotkin's move follows the 2021 collapse of Melvin Capital Management, which lost over 50% of its value after betting against meme stocks including GameStop and AMC Entertainment—a firm that once managed approximately $13 billion with annualized returns near 30%.
  • • The strategy reflects a broader wealth management trend among high-net-worth individuals seeking tax-efficient vehicles to reposition and manage concentrated equity holdings.
Summary
Gabe Plotkin, the hedge fund manager who infamously lost more than half his firm's capital during the 2021 meme-stock rally, is now leveraging a sophisticated tax strategy to restructure his personal portfolio. According to Bloomberg, Plotkin plans to convert assets into the Snowball ETF through what's known as a 351 conversion—a legal mechanism that enables investors to transform existing portfolio holdings into an exchange-traded fund while deferring potential capital gains taxes. The co-chairman of the NBA's Charlotte Hornets will provide the majority of initial securities for the actively managed fund, which filed for regulatory approval in December.

The 351 conversion strategy has emerged as a favored approach among wealthy investors seeking tax-efficient asset management solutions. Unlike traditional ETF creation, this structure allows individuals and institutions to contribute existing securities without triggering immediate taxable events, effectively deferring tax liability while gaining the liquidity and administrative benefits of an ETF wrapper. The practice has "boomed on Wall Street" as financial professionals explore ways to optimize after-tax returns during a period of elevated capital gains considerations.

Plotkin's personal pivot comes five years after the dramatic collapse of Melvin Capital Management, the $13 billion hedge fund he founded and managed. In 2021, during the retail-trading phenomenon that gripped financial markets, coordinated individual investors drove up the prices of heavily shorted securities, particularly GameStop Corp. and AMC Entertainment Holdings Inc.—positions Melvin had bet against. The resulting losses exceeded 50% of the fund's value, ultimately forcing its closure despite a historical track record of approximately 30% annualized returns spanning half a decade. The episode became sufficiently notable to warrant dramatization in the film "Dumb Money."

The Snowball ETF filing indicates an actively managed, concentrated equity strategy under Plotkin's oversight as founder and chief decision-maker. While Plotkin declined to comment on the transaction, sources familiar with the matter, speaking on condition of anonymity, confirmed the structure and asset contribution details. The move underscores how even seasoned institutional investors are adapting their wealth structures post-crisis, deploying established regulatory frameworks to achieve contemporary tax and operational objectives.

Go deeper than the headline

Research every firm in this story, track the ones that matter and get the daily briefing — free for 7 days.

Start your free 7-day trial

Sources

1 outlet

AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Bloomberg Meme-Stock Casualty Plotkin Joins Rich Shifting Assets Into ETFs