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Quilter launches JPM-run Long-Short Equity fund

Reported by Investmentweek
Mar 17, 2026· 3 min read
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Key Takeaways
  • • Quilter has launched the Quilter Investors Long-Short Equity Fund with JPMorgan Asset Management as manager, establishing a consumer-focused strategy designed to generate positive returns through low-net equity exposure and stock-specific risk positioning.
  • • The fund is led by Jonathan Ingram alongside Alexander Whyte, Victoria Helvert, and Guy Anderson, and is built on JPMorgan's recently launched Consumer Long-Short Fund, combining proprietary quantitative signals, machine learning, and fundamental analysis.
  • • Quilter has already integrated the fund into its WealthSelect Managed Portfolio Service (MPS) following a recent rebalance, simultaneously increasing overall exposure to alternative strategies while reducing cash holdings.
  • • The strategic rationale for the launch reflects Quilter's response to market volatility, geopolitical tensions in the Middle East, concerns around asset bubbles, and inflation—drivers for seeking diversified alternative return sources beyond traditional equity and fixed income.
  • • The fund exemplifies Quilter's broader partnership strategy to integrate established external managers' alternative approaches into its wealth management solutions for institutional and high-net-worth clients.
Summary
Quilter has appointed JPMorgan Asset Management to manage its newly launched Quilter Investors Long-Short Equity Fund, marking a strategic expansion of Quilter's alternative investment offerings. The fund is designed to target positive returns by focusing on companies connected directly or indirectly to consumer activity, employing a long-short equity strategy that typically maintains low-net equity exposure while allowing stock-specific risk to drive performance.

The investment team comprises Jonathan Ingram as lead portfolio manager, supported by Alexander Whyte, Victoria Helvert, and Guy Anderson. The fund's architecture is built on JPMorgan's recently launched Consumer Long-Short Fund and employs a multi-faceted analytical approach combining proprietary quantitative signals, machine learning capabilities, and fundamental analysis to construct its portfolio. This blend of systematic and discretionary methods positions the fund to identify alpha opportunities across consumer-related equities while hedging systematic market risk.

Quilter has moved decisively to integrate the fund into its WealthSelect Managed Portfolio Service, adding it to client portfolios during a recent rebalance. Concurrently, Quilter increased overall exposure to alternative strategies while reducing cash allocations—a positioning decision that reflects the firm's assessment of current market conditions. Stuart Clark, portfolio manager of Quilter's WealthSelect MPS, characterized the fund as offering a "disciplined, differentiated approach" that complements existing holdings and provides genuine diversification amid elevated uncertainty. Ingram highlighted the fund's objective to leverage evolving consumer trends to deliver returns exceeding cash benchmarks for Quilter clients.

The launch reflects an operating environment marked by multiple headwinds: persistent market volatility, geopolitical tensions in the Middle East, concerns regarding asset bubble formation, and inflation pressures. These conditions have prompted institutional investors and wealth managers to seek uncorrelated return sources beyond traditional long-only equity and fixed income exposure. The partnership between Quilter and JPMorgan exemplifies the wealth management sector's continued reliance on established external managers to access specialized expertise and alternative strategies, positioning Quilter to offer sophisticated clients access to institutional-quality long-short equity management within its integrated wealth solutions platform.

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Sources

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Investmentweek Quilter launches JPM-run Long-Short Equity fund