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U.S. Soccer wanted a top coach for the 2026 World Cup. Billionaires helped make it happen - The Athletic - The New York Times

Reported by Nytimes
Jun 12, 2026· 2 min read
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Key Takeaways
  • • U.S. Soccer secured elite coach Mauricio Pochettino for the 2026 World Cup through financial backing from billionaire and hedge fund donors, including Kenneth C. Griffin and hedge fund executive Scott Goodwin, who initially volunteered funding via informal discussions in summer 2024.
  • • Pochettino was appointed head coach in August 2024 with a two-year preparation window before the 2026 FIFA World Cup, following U.S. Soccer's recruitment of wealthy institutional backers to underwrite the coaching hire.
  • • U.S. Soccer CEO JT Batson confirmed the organization approached multiple elite global coaches, including Jürgen Klopp (Champions League and Premier League winner at Liverpool), before securing Pochettino for the position.
  • • The financing model represents a shift in sports governance, with private wealth supplementing federation budgets to attract top-tier talent, signaling the growing influence of billionaire capital in international sports outcomes.
Summary
U.S. Soccer successfully hired world-class coach Mauricio Pochettino for the 2026 FIFA World Cup through an unconventional financing arrangement backed by billionaire donors and hedge fund executives. The appointment, formalized in August 2024, was enabled by private capital mobilization rather than federation resources alone. Kenneth C. Griffin and hedge fund manager Scott Goodwin emerged as principal financial backers, with Goodwin's involvement originating from informal communications with peers in summer 2024 where he signaled willingness to fund an elite coaching recruitment.

According to U.S. Soccer CEO JT Batson, the federation's coaching search was comprehensive and globally focused. The organization approached multiple elite coaches, including Jürgen Klopp, the former Liverpool manager who won both the UEFA Champions League and English Premier League titles. This strategic recruitment effort reflects U.S. Soccer's determination to field a competitive squad ahead of the tournament, which will be co-hosted by the United States.

The financing structure underscores a broader trend in international sports governance where private wealth increasingly supplements institutional budgets to secure premium talent. By recruiting wealthy donors to underwrite coaching costs, U.S. Soccer bypassed traditional federation funding constraints and secured a manager of Pochettino's caliber. The two-year preparation period from August 2024 to the 2026 World Cup provides the coaching staff and team adequate time to implement tactical systems and build squad cohesion ahead of the global competition.

This model, while unconventional in federation sports, reflects the scale of investment required to attract world-class coaching talent. The arrangement demonstrates how alternative capital sources—particularly institutional wealth and hedge fund capital—can shape outcomes in major international sporting events, creating potential precedent for future federation-level investments.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Nytimes U.S. Soccer wanted a top coach for the 2026 World Cup. Billionaires helped make it happen - The Athletic - The New York Times