Key Takeaways
- • SEI, in a 2021 white paper titled "Amazonisation 2.0: The Exponential Pull of Innovation," revisits the five innovation themes it first identified in 2016: Watsonisation, Googlisation, Amazonisation, Uberisation and Twitterisation.
- • The Amazonisation installment argues that online platforms are reshaping business dynamics, putting customers in charge and permanently altering customer scale.
- • SEI says the series will be released over several months, with each theme receiving its own findings and recent developments.
- • The white paper is available to download in UK and US versions, positioning it as an industry-wide assessment rather than a product pitch.
Summary
SEI, the investment processing and asset management firm, has published the "Amazonisation 2.0" white paper as part of a broader update to its 2016 research on disruptive innovation. According to the publisher's summary, the original 2016 paper identified five major innovations disrupting both their own industries and others: Watsonisation, Googlisation, Amazonisation, Uberisation and Twitterisation. SEI has revisited those five themes to provide an up-to-date view of innovation across the financial industry.
The Amazonisation installment focuses on the effect of online platforms on business models. Per the publication's framing, these platforms are reshaping business dynamics, putting customers in control and fundamentally changing the scale at which customers can be reached and served. The white paper is presented as the next step in a series, with SEI stating that it will share findings and recent developments for each theme over the following months.
The publisher's page notes that the Uberisation 2.0 white paper follows the same structure, indicating a coordinated series. Readers can access the full document in either a UK or US edition. The source material available for this summary is limited to the publisher's introduction and page context, so the specific data points and case studies within the white paper are not reflected here.
The Amazonisation installment focuses on the effect of online platforms on business models. Per the publication's framing, these platforms are reshaping business dynamics, putting customers in control and fundamentally changing the scale at which customers can be reached and served. The white paper is presented as the next step in a series, with SEI stating that it will share findings and recent developments for each theme over the following months.
The publisher's page notes that the Uberisation 2.0 white paper follows the same structure, indicating a coordinated series. Readers can access the full document in either a UK or US edition. The source material available for this summary is limited to the publisher's introduction and page context, so the specific data points and case studies within the white paper are not reflected here.
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