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2025 Alternative Investment Forum: Innovation driving opportunities in private equity

Reported by Benefitscanada
Oct 2, 2025· 2 min read
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Key Takeaways
  • • Innovation is fundamentally reshaping private equity deal structures, with unicorn companies staying private longer to scale to large-cap and mega-cap sizes before pursuing public exits, fundamentally changing the traditional IPO timeline.
  • • Generative AI represents the most significant technology since the internet's creation and is accelerating company scaling and creating entirely new sectors within the private equity landscape.
  • • Ramp, a fintech company founded in 2019, exemplifies AI-driven execution in private equity: the company grew from zero to 40,000+ customers and achieved a $750 million+ annual revenue run rate within five years through AI integration.
  • • Economic downturns continue to produce breakthrough companies and investment opportunities, with the pace of innovation accelerating regardless of market cycles.
  • • Institutional investors are finding meaningful opportunities in private equity by targeting innovative companies leveraging transformative technologies rather than traditional business models.
Summary
The Canadian Investment Review's 2025 Alternative Investment Conference highlighted innovation as a critical catalyst driving private equity investment opportunities for institutional investors. Orlando González, investment director of private equity at T. Rowe Price Investment Management, presented analysis showing a structural shift in how private companies approach growth and exit strategies.

Historically, venture-backed companies pursued public market exits as small-cap entities. The current landscape demonstrates a different pattern: companies are remaining private significantly longer to achieve large-cap or mega-cap scale before pursuing liquidity events. This shift reflects both the availability of extended private capital and the ability of innovative companies to reach substantial revenue milestones without public market access. González referenced examples of prominent unicorns accumulated over the past 30 years as evidence of this trend.

The acceleration of innovation continues regardless of macroeconomic conditions. González noted that many industry-leading companies were created during periods of economic stress, a pattern that persists in 2025. He cited Ramp, a fintech company founded in 2019, as a case study in AI-driven growth. The company has scaled from zero to more than 40,000 customers and achieved a run rate exceeding $750 million in annual revenue within five years. This growth trajectory was driven by the application of artificial intelligence to core business processes, demonstrating tangible execution rather than speculative hype.

González identified generative AI as the most consequential technology since the internet's emergence, pointing to its role in rapidly scaling new companies and creating entirely new sectors. The technology is fundamentally reshaping competitive dynamics and creating differentiation opportunities that institutional investors can access through private equity investments in innovator companies. For sophisticated investors, the implication is clear: private equity opportunities are increasingly concentrated in companies leveraging transformative technologies to achieve rapid scaling and market expansion before traditional public market entry.

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Benefitscanada 2025 Alternative Investment Forum: Innovation driving opportunities in private equity