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6 tips for selling startup stakes in the secondary market

Reported by Globalventuring
Sep 12, 2025· 3 min read
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Key Takeaways
  • • Corporate venture capital (CVC) transactions represent $5 billion of the secondary market's $138 billion total, with institutional secondary funds increasingly acquiring portfolio company holdings from VC investors seeking liquidity.
  • • The VC secondary market is expanding due to a backlog of IPOs and a subdued M&A environment, forcing corporate investors to pursue alternative exit routes for capital deployment.
  • • Tariff uncertainty from the Trump administration's "Liberation Day" tariffs (announced April 2025) has accelerated investor demand for liquidity in secondary markets, adding volatility and urgency to stake sales.
  • • Critical success factors for CVC secondary sales include precise timing, transparent communication of sale intentions well in advance, and establishment of favorable deal terms that attract institutional buyers.
  • • Secondary market sales enable investors to convert illiquid equity positions into cash without waiting for traditional exits (IPO or acquisition), addressing near-term capital needs while managing portfolio concentration risk.
Summary
The venture capital secondary market has become an increasingly mainstream exit channel for corporate investors seeking liquidity, particularly as traditional exit routes have constrained. Secondary market transactions involve the sale of existing startup equity stakes to institutional buyers—primarily private equity firms and specialized secondary funds—without requiring a company IPO or acquisition. According to Davorin Kuchan, managing partner of FreeRun Ventures, a secondary market VC fund, CVC transactions account for $5 billion of deals within a total secondary market valued at $138 billion, signaling a growing shift in how corporate investors manage portfolio liquidity.

Market conditions have created structural demand for secondary transactions. A persistent backlog of initial public offerings combined with a subdued mergers and acquisitions environment has left many portfolio companies without near-term traditional exit paths. This dynamic has prompted corporate investors to access the secondary market, where a growing ecosystem of institutional funds now actively acquire holdings from VC investors. The market is expected to expand further as these conditions persist.

Recent macroeconomic developments have intensified liquidity-seeking behavior. Following the Trump administration's "Liberation Day" tariffs announced in April 2025—which imposed levies on countries importing goods into the US—investor urgency to offload stakes has accelerated materially. Olav Ostin, managing partner at TempoCap, a secondary market fund, noted: "Since Liberation Day, the level of interest to get liquidity has accelerated meaningfully. It has added to the level of volatility this has brought to the market and the uncertainty you get if you have a deadline to get cash and if you expect an IPO or M&A."

To execute successful secondary sales, corporate investors should prioritize three operational measures. First, timing decisions are critical given market volatility and investor sentiment shifts. Second, establishing favorable deal terms upfront—including governance rights, liquidation preferences, and anti-dilution protections—directly influences buyer interest and valuation. Third, transparent communication of sale intentions to existing shareholders and management well in advance reduces execution risk and maintains stakeholder relationships. GCV convened a webinar addressing these best practices, reflecting broader institutional recognition that secondary market sales require disciplined execution despite their growing prevalence.

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Sources

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Globalventuring 6 tips for selling startup stakes in the secondary market