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Alternative assets aren’t always alternatives: Devina Mehra warns investors against ‘exotica’

Reported by Businesstoday
Aug 28, 2026· 3 min read
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Key Takeaways
  • • Devina Mehra cautions investors that products marketed as "alternative assets"—including private equity, private credit, AIFs, and Gift City schemes—often represent riskier versions of conventional investments rather than true diversification.
  • • The fundamental distinction between underlying assets and investment structures is frequently blurred; private equity ultimately remains equity exposure and private credit remains fixed-income exposure, despite alternative packaging and structuring.
  • • Liquidity risk represents a critical vulnerability in private-market investments, as unlisted securities lack the exit mechanisms available in listed markets and become particularly problematic during periods of market stress.
  • • Sophisticated investors and financial professionals frequently conflate structural complexity with genuine diversification, creating false assumptions about portfolio risk reduction.
  • • Higher returns in alternative assets come paired with higher risks, lower liquidity, and greater complexity than conventional products, yet marketing often obscures these tradeoffs.
Summary
Devina Mehra, a prominent investment advisor, has issued a significant warning to institutional and high-net-worth investors regarding the proliferation of alternative asset products being positioned as exclusive investment opportunities. Speaking on August 28, 2026, Mehra emphasized that the "alternative" label frequently masks fundamental risks and structural characteristics that investors may already have substantial exposure to through conventional holdings.

The core problem Mehra identifies is conceptual: investors are often encouraged to view alternative assets as fundamentally different investment categories when they remain economically similar to traditional instruments. A private equity fund, despite its alternative structure, ultimately represents equity investment in underlying businesses. Similarly, private credit products constitute fixed-income exposure, albeit with modified terms, structures, and risk profiles. This distinction matters critically because investors making allocation decisions may assume that a product labeled "alternative" automatically provides portfolio diversification—an assumption that frequently proves incorrect. Even financial professionals, Mehra notes, conflate the investment vehicle structure with the underlying asset class, leading to misaligned risk assessment.

Liquidity emerges as a particularly acute concern. Unlike listed securities that can be sold relatively rapidly in active markets, exits from unlisted investments depend either on identifying willing buyers or awaiting fund-level liquidity events. This structural illiquidity becomes significantly more problematic during market stress periods, when investor demand for exit liquidity typically peaks while available exit opportunities contract. Investors may discover their supposedly sophisticated portfolio allocation includes substantial illiquid positions precisely when liquidity is most valuable.

Mehra cautions against the marketing narrative that positions alternative assets as exclusive opportunities reserved for sophisticated, high-net-worth investors. While such positioning may appeal to investor psychology—creating a sense of access to privileged deals—the actual risk-return characteristics often fail to justify the complexity and illiquidity premium. The returns touted for alternative investments frequently come with commensurately higher risks that marketing materials may underemphasize, alongside reduced liquidity and greater operational complexity. Her underlying recommendation is straightforward: investors should not rush into alternative asset allocations simply because they are being offered as sophisticated or exclusive, but should instead rigorously evaluate whether the underlying asset exposure and risk profile genuinely align with portfolio objectives.

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Businesstoday Alternative assets aren’t always alternatives: Devina Mehra warns investors against ‘exotica’