Key Takeaways
- • Apollo Global Management CEO Marc Rowan says asset managers serving retail clients are emerging as a new market for private investments.
- • Rowan sees retail-focused asset managers potentially becoming one of the largest groups backing private assets, alongside institutions, insurance companies and individuals.
- • Exposure to private assets is expected to grow inside mutual funds, exchange-traded funds and "products of all types" offered to retail investors.
Summary
According to Rowan, exposure to private investments is increasing within mutual funds, exchange-traded funds and what he described as "products of all types" offered to retail clients. The comments point to a broadening of the investor base for private markets as distribution channels built for individual investors begin to incorporate illiquid and privately sourced strategies.
The remarks were made in Bloomberg's coverage of Apollo's strategy and do not include specific deal values, fund sizes or timelines for the expansion of these products. Institutional allocators and alternative-investment managers should note the implications for fundraising channels and product design as private asset exposure moves further into retail vehicles.
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