Key Takeaways
- • Credit Union Leasing of America (CULA) announced a partnership with Credit Union of Georgia, extending its national footprint to serve the credit union's 36,000 members and its $732 million in assets.
- • CULA now operates with 40 credit union partners representing over $146 billion in combined assets and serving more than 7.6 million members across the United States.
- • Vehicle leasing through CULA addresses affordability concerns as vehicle prices continue to rise, offering credit union members a flexible alternative to traditional vehicle financing.
- • Credit Union of Georgia positions the CULA leasing program as a competitive advantage for both its members and dealer partners while diversifying its lending portfolio.
Summary
Ken Sopp, President of CULA, emphasized the strategic timing of the partnership, noting that vehicle affordability remains a primary concern for consumers as vehicle prices continue to escalate. Leasing, according to Sopp, serves as an effective mechanism for managing monthly vehicle costs and can provide meaningful relief to members' household budgets.
The partnership represents CULA's continued network expansion. The company now operates relationships with 40 credit unions nationwide, collectively representing over $146 billion in assets and serving more than 7.6 million credit union members. This distribution model allows CULA to reach substantially larger member populations through established financial institutions.
Jason Walker, Chief Lending Officer at Credit Union of Georgia, highlighted the member-centric rationale for the partnership. The CULA program enables the credit union to offer members a more accessible and flexible vehicle acquisition path while simultaneously providing value to its dealer partners. For Credit Union of Georgia, the vehicle leasing offering represents a portfolio diversification strategy within its lending operations.
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