Key Takeaways
- • Emirates International Investment Company acquired a minority stake in Joe & the Juice, valuing the General Atlantic-backed chain at $1.8 billion, according to Bloomberg sources familiar with the transaction.
- • General Atlantic retains majority ownership of the Danish juice, coffee, and sandwich chain following the 2023 acquisition that established its controlling position.
- • EIIC is acquiring both newly issued shares and a portion of General Atlantic's existing holding, signaling continued capital deployment by the UAE investor in consumer-facing portfolio companies.
- • The investment represents a secondary market transaction rather than a primary fundraise, with General Atlantic partially monetizing its stake while maintaining operational control.
Summary
Emirates International Investment Company has acquired a minority stake in Joe & the Juice, the Danish quick-service restaurant chain specializing in juices, coffee, and sandwiches. According to Bloomberg sources with knowledge of the transaction, the investment values the company at $1.8 billion. The deal structure involves EIIC purchasing both newly issued equity and a secondary tranche of shares from General Atlantic's existing holding, allowing the PE-backed operator to partially exit while retaining majority control.
General Atlantic established its controlling position in Joe & the Juice in 2023, when the firm acquired a majority stake in the company. That acquisition positioned General Atlantic as the primary shareholder and operational steward of the chain's growth strategy. The current EIIC investment signals continued confidence in Joe & the Juice's market position and expansion potential, while enabling General Atlantic to achieve partial liquidity on its investment without surrendering board control or strategic direction.
The $1.8 billion enterprise valuation reflects the company's standing as a scaled QSR operator with established presence across multiple markets. The EIIC investment underscores growing appetite among Gulf-based institutional investors for stakes in established consumer brands backed by experienced PE sponsors. For General Atlantic, the secondary sale provides an opportunity to recycle capital into follow-on investments while maintaining exposure to Joe & the Juice's continued appreciation through its majority stake.
General Atlantic established its controlling position in Joe & the Juice in 2023, when the firm acquired a majority stake in the company. That acquisition positioned General Atlantic as the primary shareholder and operational steward of the chain's growth strategy. The current EIIC investment signals continued confidence in Joe & the Juice's market position and expansion potential, while enabling General Atlantic to achieve partial liquidity on its investment without surrendering board control or strategic direction.
The $1.8 billion enterprise valuation reflects the company's standing as a scaled QSR operator with established presence across multiple markets. The EIIC investment underscores growing appetite among Gulf-based institutional investors for stakes in established consumer brands backed by experienced PE sponsors. For General Atlantic, the secondary sale provides an opportunity to recycle capital into follow-on investments while maintaining exposure to Joe & the Juice's continued appreciation through its majority stake.
Go deeper than the headline
Research every firm in this story, track the ones that matter and get the daily briefing — free for 7 days.