Fort Point Fills the Order

Fort Point Capital has sold AMS Fulfillment (AMS), which stores, packs and ships orders for beauty, wellness and apparel brands, to Stord, an Atlanta e-commerce fulfillment and software company. AMS handles the physical side of online and retail fulfillment for consumer brands, picking products from its shelves, packing them in brands' own packaging, replenishing retail and wholesale accounts, managing inventory, processing returns and arranging freight. Its customers are fast-growing consumer products companies, mainly in beauty and cosmetics, wellness, apparel, footwear and accessories, spanning both digitally native brands and established names. According to the publisher summary, AMS is the exclusive North American fulfillment provider for more than 95% of its brand partners.

AMS operates on its own technology platform, which includes warehouse management software, automation, client support tools and software that selects the cheapest and fastest shipping option for each order. Some facilities use automated put walls and sortation equipment. Its sites cover the Los Angeles, Salt Lake City and Philadelphia metro areas. Fort Point invested in AMS in 2019 and supported two add-on acquisitions: Echo Data, a Pennsylvania-based omnichannel fulfillment provider founded in 1991 and acquired in 2020, which gave AMS an East Coast presence; and Vox Fulfillment, a Utah-based provider with more than 200,000 square feet of warehouses, acquired in 2026, which extended AMS into the Mountain West. AMS was founded in 2002 by Jay Catlin and partners with 15 employees and a single client. It is now led by CEO Greg Morello and headquartered in Valencia, California.

Stord provides outsourced fulfillment along with order management, warehouse management, returns and delivery-tracking software. It processes more than $15 billion of gross merchandise value a year for more than 1,000 brands and reaches about one in four US households. Stord has grown through acquisitions including Shipwire from CMA CGM, Ware2Go from UPS and Pitney Bowes' e-commerce fulfillment business. In May 2026 it raised a $250 million Series F at a $3 billion valuation and launched Stord Labs, its robotics arm; in October 2026 it secured a $400 million credit facility led by Citi. Sean Henry, Stord's CEO and co-founder, said the deal "spins our flywheel even faster" and that Stord enters peak shipping season with more capabilities than at any point in its history. The acquisition gives Stord a base of premium beauty and wellness brands and automated warehouse capacity in three key hubs.

The transaction comes as e-commerce fulfillment expands. Grand View Research values the global market at about $140 billion in 2025, growing roughly 14.6% annually to $416 billion by 2033, while Mordor Intelligence estimates about $154 billion in 2026, growing roughly 11.6% annually to $268 billion by 2031. Scale is a key driver of consolidation, as larger networks obtain lower parcel rates and spread robotics and software costs across more orders. Christina Pai, a partner at Fort Point, said the firm was proud of AMS's growth during its hold. Fort Point, founded in 2011 and headquartered in Boston, makes control investments of up to $50 million of equity in service-oriented companies with enterprise values up to $125 million, and is investing from FPC Small Cap Fund III LP, which closed in September 2022 at its $340 million hard cap. Lincoln International was financial advisor to AMS on the transaction.