Key Takeaways
- • The Agency, a global real estate brokerage, launched its third Nevada office in Incline Village, joining existing operations in Las Vegas and Reno, positioning the firm to capture ultra-luxury market demand in the Lake Tahoe region.
- • Managing Partners Zar Zanganeh and Jenna Rose Madrid will lead the Incline Village office; Madrid brings generational real estate family expertise and local upbringing in Incline Village, while also serving The Agency's Maui operation.
- • CEO Mauricio Umansky cited Nevada's tax advantages, Lake Tahoe's natural beauty, and four-season lifestyle as key drivers attracting sophisticated wealth from California and other major markets, with emphasis on long-term value proposition.
- • The expansion reflects The Agency's strategic focus on entering prominent markets with significant growth potential, leveraging established management infrastructure across its Nevada portfolio.
Summary
The Agency, a global real estate brokerage headquartered in Los Angeles, expanded its Nevada operations on May 19, 2026, with the launch of The Agency Incline Village, marking the firm's third office in the state. The new office joins existing locations in Las Vegas and Reno, establishing the brokerage's presence in one of the Western United States' premier luxury real estate markets.
Leadership of the Incline Village office combines regional continuity with deep local expertise. Zar Zanganeh, who currently heads The Agency's Las Vegas and Reno operations, will serve as co-managing partner alongside Jenna Rose Madrid. Madrid brings significant credentials to the role: she was raised in Incline Village within a generational real estate family and currently contributes ultra-luxury expertise to The Agency's Maui office. This dual leadership structure enables the firm to leverage both regional operational scale and localized market knowledge.
Mauricio Umansky, CEO and Founder of The Agency, framed the expansion within a broader strategic narrative. "Incline Village is one of those markets that earns its reputation every single day," Umansky stated, citing three primary market drivers: Nevada's tax advantages, Lake Tahoe's natural beauty, and the region's four-season lifestyle appeal. He emphasized that the market's attraction extends beyond quality-of-life factors to include "long-term value," positioning the expansion as a response to continued migration of sophisticated buyers from California and other major wealth centers seeking tax-efficient alternatives without compromising lifestyle quality.
The expansion underscores The Agency's positioning as an industry leader committed to strategic market entry in high-growth luxury segments. By establishing presence in Incline Village while maintaining unified management oversight across its Nevada portfolio, the firm aims to capture market share among affluent relocating wealth and seasonal buyers in one of the most sought-after mountain resort destinations in North America.
Leadership of the Incline Village office combines regional continuity with deep local expertise. Zar Zanganeh, who currently heads The Agency's Las Vegas and Reno operations, will serve as co-managing partner alongside Jenna Rose Madrid. Madrid brings significant credentials to the role: she was raised in Incline Village within a generational real estate family and currently contributes ultra-luxury expertise to The Agency's Maui office. This dual leadership structure enables the firm to leverage both regional operational scale and localized market knowledge.
Mauricio Umansky, CEO and Founder of The Agency, framed the expansion within a broader strategic narrative. "Incline Village is one of those markets that earns its reputation every single day," Umansky stated, citing three primary market drivers: Nevada's tax advantages, Lake Tahoe's natural beauty, and the region's four-season lifestyle appeal. He emphasized that the market's attraction extends beyond quality-of-life factors to include "long-term value," positioning the expansion as a response to continued migration of sophisticated buyers from California and other major wealth centers seeking tax-efficient alternatives without compromising lifestyle quality.
The expansion underscores The Agency's positioning as an industry leader committed to strategic market entry in high-growth luxury segments. By establishing presence in Incline Village while maintaining unified management oversight across its Nevada portfolio, the firm aims to capture market share among affluent relocating wealth and seasonal buyers in one of the most sought-after mountain resort destinations in North America.
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