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How to invest in software amid AI disruption: Clearlake, FTV, Riverside, Thoma Bravo share strategies

Reported by Pehub ·Privateequityinternational
May 6, 2026· 2 min read
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Key Takeaways
  • • Thoma Bravo's investment thesis emphasizes "deep domain expertise and franchises that are deeply trusted by their enterprise customers" as the critical differentiator for software winners in the AI disruption era, according to partner Tara Gadgil, signaling that market consolidation will favor established, customer-centric platforms over pure-play AI startups.
  • • Four major alternative asset managers—Clearlake, FTV (Fortive Technology), Riverside, and Thoma Bravo—are actively competing for software investment opportunities amid uncertainty about how artificial intelligence will reshape enterprise software economics and customer dependencies.
  • • The strategic focus across leading PE firms centers on software companies with embedded market positions and resilient customer relationships, suggesting that operational value creation and customer retention will outweigh technology novelty in deal selection criteria.
Summary
As artificial intelligence reshapes enterprise software landscapes, leading alternative asset managers are deploying differentiated investment strategies to identify winners in a period of significant market disruption. Clearlake, FTV, Riverside, and Thoma Bravo are among the prominent firms actively positioning themselves to capitalize on software consolidation and transformation opportunities.

According to Thoma Bravo partner Tara Gadgil, the fundamental investment thesis centers on identifying software companies that combine two critical attributes: deep domain expertise within specific verticals and trusted, entrenched relationships with enterprise customers. This framework suggests that the AI disruption cycle will not necessarily favor pure-technology innovation but rather companies capable of embedding AI capabilities into established, customer-dependent platforms.

The competitive positioning among these four firms indicates divergent approaches to risk assessment and value creation in software. While the specific strategies of Clearlake, FTV, and Riverside remain outlined in the coverage, Thoma Bravo's emphasis on franchise strength and customer trust reveals a thesis predicated on defensive characteristics—focusing on businesses where switching costs, regulatory requirements, or operational criticality create structural advantages that persist through technology cycles.

This investment philosophy reflects broader institutional recognition that software disruption driven by AI will concentrate value among companies with existing scale, customer bases, and domain specialization rather than distributed across numerous emerging competitors. For institutional investors and family offices evaluating software allocations, the implication is clear: durability of customer relationships and embedded market positions will likely prove as significant as technological capabilities in determining returns through the current disruption cycle.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Pehub How to invest in software amid AI disruption: Clearlake, FTV, Riverside, Thoma Bravo share strategies Privateequityinternational How to invest in software amid AI disruption: Clearlake, FTV, Riverside, Thoma Bravo share strategies - PEI Private Equity