Key Takeaways
- • PowerUp Money, an Indian wealthtech platform, raised $10 million in a funding round led by Flourish Ventures to build AI-led wealth management tools for Indian investors.
- • Existing investors Peak XV Partners, Accel, Blume Ventures, Kae Capital, 8i Ventures and DeVC also participated in the round.
- • The company, founded in 2025, serves more than 1.5 million (15 lakh) customers and tracks over Rs 2.5 lakh crore (approximately $30 billion) in mutual fund portfolios.
- • PowerUp Elite, its paid mutual fund advisory service launched nearly a year ago, claims more than 100,000 (1 lakh) paid subscribers.
- • Founder and CEO Prateek Jindal says the new capital will fund an AI-powered wealth manager offering personalised financial planning and ongoing portfolio guidance.
Summary
PowerUp Money has raised $10 million in a round led by Flourish Ventures, according to the company's announcement. The funding will accelerate development of the app-based digital wealth platform's AI-led wealth management solutions for Indian investors. Existing backers Peak XV Partners, Accel, Blume Ventures, Kae Capital, 8i Ventures and DeVC also joined the round.
Founded in 2025 by fintech entrepreneur Prateek Jindal, PowerUp serves more than 15 lakh customers and tracks over Rs 2.5 lakh crore in mutual fund portfolios. The platform offers mutual fund advice, wealth management services and AI-based tools intended to help retail investors make investment decisions.
A central product is PowerUp Elite, a paid mutual fund advisory service launched nearly a year ago. The company claims it has crossed 1 lakh paid subscribers. Jindal said AI now makes it possible to deliver a far more comprehensive, wealth-manager-like experience digitally and at a fraction of traditional costs. He said a significant portion of the new capital will go toward building an AI-powered wealth manager that provides personalised financial planning and ongoing portfolio guidance to every Indian investor.
The round highlights continued investor interest in AI-driven wealth management in India, where digital platforms are seeking to serve retail investors at lower cost than traditional advisory models.
Founded in 2025 by fintech entrepreneur Prateek Jindal, PowerUp serves more than 15 lakh customers and tracks over Rs 2.5 lakh crore in mutual fund portfolios. The platform offers mutual fund advice, wealth management services and AI-based tools intended to help retail investors make investment decisions.
A central product is PowerUp Elite, a paid mutual fund advisory service launched nearly a year ago. The company claims it has crossed 1 lakh paid subscribers. Jindal said AI now makes it possible to deliver a far more comprehensive, wealth-manager-like experience digitally and at a fraction of traditional costs. He said a significant portion of the new capital will go toward building an AI-powered wealth manager that provides personalised financial planning and ongoing portfolio guidance to every Indian investor.
The round highlights continued investor interest in AI-driven wealth management in India, where digital platforms are seeking to serve retail investors at lower cost than traditional advisory models.
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