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Inside Eastman Kodak’s Private Equity Program, Where Lower Middle Markets Reign Supreme

Reported by Institutionalinvestor
Aug 29, 2022· 3 min read
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Key Takeaways
  • • Eastman Kodak's pension fund CIO Tom Mucha has built an eight-person co-investment program focused exclusively on lower middle market private equity managers since restarting the initiative in 2015, following the company's 2012 Chapter 11 bankruptcy restructuring.
  • • Lower middle market managers benefit from reduced competition and access to "off-the-radar deals" with more attractive valuation multiples compared to the broader PE market, a key rationale for Kodak's strategic allocation.
  • • Kodak's investment thesis emphasizes operational value creation through professionalization of portfolio companies, including implementation of ERP software and dedicated finance, sales, and marketing functions—capabilities many lower middle market businesses lack.
  • • The program employs hands-on due diligence practices; Kodak's team conducted facility visits (notably to Arby's during evaluation of an ingredient supplier investment) to validate operational quality and market viability before co-investment commitment.
  • • Lower middle market sourcing managers differentiate themselves through active deal-hunting rather than relying on broad market competition, allowing institutional LPs like Kodak to participate in less-competed transactions with better risk-adjusted return potential.
Summary
Eastman Kodak's corporate pension fund has emerged as a deliberate institutional allocator to lower middle market private equity, a niche segment that institutional investors traditionally overlook. Tom Mucha, the pension fund's longtime CIO, rebuilt the program in 2015 after a decade-long hiatus following Kodak's 2012 bankruptcy restructuring. The pension fund's investment strategy reflects a conviction that lower middle market managers possess structural advantages in deal sourcing and value creation that distinguish them from broader-market PE competitors.

The eight-person Kodak pension investment team prioritizes partnerships with lower middle market-focused managers specifically because these firms operate in less efficient markets with reduced bidder competition. According to Mucha, these managers "constantly pound the pavement looking for off-the-radar deals," enabling them to identify acquisition targets at more attractive valuation multiples than companies trading in competitive auction processes. This sourcing advantage translates directly into lower entry valuations and improved potential returns relative to traditional middle market or large-cap PE opportunities.

Kodak's co-investment thesis centers on operational improvement rather than financial engineering or leverage arbitrage. The pension fund identifies portfolio companies that require professionalization—specifically implementation of enterprise resource planning (ERP) software and development of dedicated finance, sales, and marketing functions. This value-creation model targets founder-owned or family-operated businesses in the lower middle market that possess solid core operations but lack institutional management infrastructure. By introducing operational discipline and functional expertise, portfolio companies can achieve sustainable organic growth and margin expansion.

The program's due diligence methodology reflects a willingness to conduct granular, on-the-ground investigation. When evaluating a potential co-investment in an ingredient supplier, Kodak's team conducted facility visits to end-market customers, including a memorable trip to Arby's to assess product quality and market demand. This approach contrasts with desk-based evaluation models and demonstrates the pension fund's commitment to understanding value creation opportunities across supply chains—a philosophical orientation Mucha described as transformative: "Learning about all these businesses has been a lot of fun." The lower middle market co-investment program represents a deliberate institutional response to valuation compression in larger PE segments, positioning Kodak's pension assets to compete for less-marketed opportunities with measurable operational improvement potential.

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Institutionalinvestor Inside Eastman Kodak’s Private Equity Program, Where Lower Middle Markets Reign Supreme