Key Takeaways
- • Interlock Equity, a Los Angeles-based private equity firm, completed the sale of Lovelytics, a data and AI services firm, to CDW Corporation in a transaction valued at approximately $525 million that closed on September 25, 2026.
- • Interlock partnered with Lovelytics in 2023, and during that period the firm grew from 60 to more than 600 employees across the United States, Canada, Argentina and Colombia.
- • Lovelytics received a strategic co-investment from Databricks during Interlock's investment period, the first investment Databricks made in a consultancy partner.
- • Canaccord Genuity served as financial advisor and Massumi + Consoli as legal advisor to Interlock Equity and Lovelytics.
Summary
Interlock Equity ("Interlock"), a Los Angeles-based private equity firm focused on knowledge-based, people-driven businesses, announced the sale of Lovelytics to CDW Corporation, according to a Business Wire release. The transaction is valued at approximately $525 million and closed on September 25, 2026. Canaccord Genuity acted as financial advisor and Massumi + Consoli as legal advisor to Interlock Equity and Lovelytics.
Founded in 2017 by Scott Love and headquartered in Arlington, Virginia, Lovelytics advises enterprise customers and engineers solutions for the modernization, governance, and utilization of data to deploy AI at scale. The firm is a member of the Databricks Brickbuilder Partner Network and has been named a Databricks Partner of the Year across multiple categories since 2022. Its recognitions include Energy & Utilities Partner of the Year and Brickbuilder Partner of the Year in 2026, and, in 2025, Enterprise & Emerging Business Unit Partner of the Year (Americas) and Communications, Media & Entertainment, and Gaming Partner of the Year.
Interlock partnered with Lovelytics in 2023 with the goal of building a leading vertically focused data and AI consultancy in the Databricks ecosystem. Under Founder and Chief Executive Officer Scott Love, the company grew from 60 to more than 600 employees. Concurrent with Interlock's initial investment, Lovelytics received a strategic co-investment from Databricks, which the release describes as the first investment Databricks made in a consultancy partner.
Stefan Jensen, Co-Founder and Managing Director at Interlock Equity and a former Lovelytics board member, said the firm's belief that "the most enduring businesses are built by founders who put their people first" was evident in Lovelytics. Love said CDW "gives us the reach to bring that work to more customers than ever." Following the transaction, Lovelytics operates as a CDW company.
Founded in 2017 by Scott Love and headquartered in Arlington, Virginia, Lovelytics advises enterprise customers and engineers solutions for the modernization, governance, and utilization of data to deploy AI at scale. The firm is a member of the Databricks Brickbuilder Partner Network and has been named a Databricks Partner of the Year across multiple categories since 2022. Its recognitions include Energy & Utilities Partner of the Year and Brickbuilder Partner of the Year in 2026, and, in 2025, Enterprise & Emerging Business Unit Partner of the Year (Americas) and Communications, Media & Entertainment, and Gaming Partner of the Year.
Interlock partnered with Lovelytics in 2023 with the goal of building a leading vertically focused data and AI consultancy in the Databricks ecosystem. Under Founder and Chief Executive Officer Scott Love, the company grew from 60 to more than 600 employees. Concurrent with Interlock's initial investment, Lovelytics received a strategic co-investment from Databricks, which the release describes as the first investment Databricks made in a consultancy partner.
Stefan Jensen, Co-Founder and Managing Director at Interlock Equity and a former Lovelytics board member, said the firm's belief that "the most enduring businesses are built by founders who put their people first" was evident in Lovelytics. Love said CDW "gives us the reach to bring that work to more customers than ever." Following the transaction, Lovelytics operates as a CDW company.
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