Key Takeaways
- • Dana Haimoff, Managing Director and Portfolio Manager at JPMorgan Asset Management's Private Equity Group, identifies secondaries as a critical growth driver and defining trend for private equity's future evolution.
- • Haimoff has spent over 25 years in private equity with nearly two decades at JPMAM (joining in 2002), positioning her as a seasoned expert on portfolio construction, manager selection, and PE strategy development.
- • JPMAM's Private Equity Group leverages manager selection and direct investment sourcing as core competitive advantages, with Haimoff responsible for recommending and monitoring PE funds, direct investments, and secondary investments across the institutional portfolio.
- • Secondaries represent a structural opportunity to reshape PE investment thesis, offering institutional investors enhanced liquidity profiles, portfolio diversification, and exposure to established portfolio companies with reduced J-curve risk compared to traditional vintage-year fund structures.
Summary
Dana Haimoff, Managing Director and Portfolio Manager within JPMorgan Asset Management's Private Equity Group, positions secondaries as the defining opportunity for private equity's next evolution. Based in London and drawing on over 25 years of industry experience—including nearly two decades at JPMAM since 2002—Haimoff has become a key voice shaping the firm's PE allocation strategy and manager selection framework.
In her institutional role, Haimoff is responsible for sourcing, recommending, and monitoring private equity fund investments, direct portfolio company stakes, and secondary transactions. This mandate places her at the intersection of deal flow, portfolio construction, and long-term value creation for institutional clients. Her expertise spans both traditional primary fund commitments and alternative structures designed to optimize capital deployment timing and return profiles.
The emphasis on secondaries as PE's "next chapter" reflects broader shifts in institutional capital allocation. Secondary transactions—purchases of existing LP stakes or portfolio companies from other funds—address several structural pain points for institutional investors: compressed J-curves, enhanced liquidity profiles, reduced dry powder drag, and direct exposure to seasoned portfolio companies with demonstrable operational progress. For JPMAM, this strategic focus underscores how manager selection and investment sourcing capabilities increasingly determine competitive advantage in an environment where deal selection quality and portfolio management depth matter as much as vintage-year entry timing.
Haimoff's leadership and visibility on these themes—including participation in industry forums and thought leadership initiatives—reflects JPMAM's positioning as an active, forward-looking steward of institutional PE capital. Her 32-year track record in the broader private equity ecosystem provides credibility with both GPs and LPs evaluating structural shifts in how PE portfolios are constructed and optimized over their full lifecycle.
In her institutional role, Haimoff is responsible for sourcing, recommending, and monitoring private equity fund investments, direct portfolio company stakes, and secondary transactions. This mandate places her at the intersection of deal flow, portfolio construction, and long-term value creation for institutional clients. Her expertise spans both traditional primary fund commitments and alternative structures designed to optimize capital deployment timing and return profiles.
The emphasis on secondaries as PE's "next chapter" reflects broader shifts in institutional capital allocation. Secondary transactions—purchases of existing LP stakes or portfolio companies from other funds—address several structural pain points for institutional investors: compressed J-curves, enhanced liquidity profiles, reduced dry powder drag, and direct exposure to seasoned portfolio companies with demonstrable operational progress. For JPMAM, this strategic focus underscores how manager selection and investment sourcing capabilities increasingly determine competitive advantage in an environment where deal selection quality and portfolio management depth matter as much as vintage-year entry timing.
Haimoff's leadership and visibility on these themes—including participation in industry forums and thought leadership initiatives—reflects JPMAM's positioning as an active, forward-looking steward of institutional PE capital. Her 32-year track record in the broader private equity ecosystem provides credibility with both GPs and LPs evaluating structural shifts in how PE portfolios are constructed and optimized over their full lifecycle.
Go deeper than the headline
Research every firm in this story, track the ones that matter and get the daily briefing — free for 7 days.