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JPMorgan AM: ‘Window dressing’ will drive evergreen rationalisation

Reported by Privateequityinternational
Apr 9, 2026· 2 min read
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Key Takeaways
  • • JPMorgan Asset Management identifies "window dressing" through secondaries mark-ups as a principal driver of evergreen fund rationalization, according to portfolio manager Brian Lam.
  • • Evergreen funds experience short-term performance enhancement from secondaries valuation adjustments, creating artificial momentum that influences LP behavior and fund strategies.
  • • LP redemption waves have been triggered by aggressive marketing practices, signaling investor skepticism about sustainable performance claims in the evergreen fund space.
  • • Evergreen fund rationalization reflects broader institutional pressure on asset managers to justify fee structures and performance metrics in an environment of heightened LP scrutiny.
Summary
JPMorgan Asset Management has flagged "window dressing" through secondaries mark-ups as a significant catalyst for evergreen fund rationalization, highlighting structural vulnerabilities in how perpetual-life funds report performance. Portfolio manager Brian Lam attributes temporary performance boosts in certain evergreens to secondaries valuation adjustments—accounting practices that inflate short-term returns without reflecting underlying fundamental improvement in portfolio company valuations.

The identification of this dynamic underscores a critical tension within the evergreen fund model. These perpetual-life vehicles, which eliminate traditional fund termination dates and redemption pressures, have increasingly relied on aggressive marketing narratives to attract and retain capital. However, when performance metrics are partially driven by favorable mark-ups rather than sustainable operational improvements, LP confidence erodes. According to supplemental reporting from Private Equity International, aggressive marketing tactics have directly precipitated waves of evergreen redemptions, suggesting that institutional investors are becoming more discerning about performance attribution and underlying value creation.

The rationalization trend reflects deepening institutional skepticism toward evergreen structures in their current form. While the perpetual-life model theoretically reduces forced selling and extends value creation horizons, the reliance on secondaries mark-ups and marketing-driven narratives has compromised credibility with large LPs. This dynamic is forcing asset managers to reassess fee structures, performance reporting standards, and the fundamental case for maintaining evergreen vehicles alongside traditional time-bound fund alternatives.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Privateequityinternational JPMorgan AM: ‘Window dressing’ will drive evergreen rationalisation