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Next in private equity: Trends shaping 2025 and beyond

Reported by Pwc
Jan 8, 2023· 2 min read
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Key Takeaways
  • • LP Performance Concerns Mounting: 28% of limited partners report investment performance has fallen below expectations, while 70% of PE executives identify uncertain macroeconomic conditions as a moderate or serious business risk, according to PwC's October 2024 Pulse survey.
  • • Exit Challenges Persist Alongside Record Dry Powder: PE firms continue struggling to execute exits while maintaining historically high levels of uninvested capital, creating pressure to deploy capital and demonstrate returns to increasingly skeptical LPs.
  • • Asset Class Diversification Driving Operational Complexity: Leading PE firms are expanding beyond traditional buyouts into retail investor funds, private credit, secondary funds, infrastructure, and non-traditional PE asset classes to broaden their investor base and grow assets under management.
  • • Legacy Infrastructure Strains Under New Business Models: Historically lean PE operations with manual back-office systems are being forced to build functional maturity and operational sophistication to manage the complexity of multiple asset classes and investment strategies.
  • • Strategic Repositioning Essential for LP Commitments: PE firms are reimagining traditional business processes and diversifying investment opportunities as competitive necessity, driven by LP demands for performance improvement and business model innovation.
Summary
Private equity firms face a critical inflection point as they navigate persistent exit challenges, elevated dry powder, and deteriorating LP confidence heading into 2025 and beyond. According to PwC's analysis, the sector is grappling with a credibility gap: 28% of limited partners report that investment performance has fallen short of expectations, while 70% of PE executives surveyed in October 2024 identify uncertain macroeconomic conditions as either a moderate or serious risk to their business. This convergence of LP skepticism and macro uncertainty is forcing the industry to rethink its foundational operating model.

In response, leading PE firms are pursuing a diversification strategy that extends far beyond their traditional leveraged buyout playbook. Many funds are building dedicated products for retail investors, opening private credit funds, establishing secondary investment vehicles, and adding infrastructure or other non-traditional PE asset classes to their portfolios. This expansion reflects both a defensive posture—seeking multiple revenue streams and a broader LP base to absorb capital—and a competitive necessity to deploy record dry powder while maintaining attractive returns. Some firms initiated these moves earlier, but the trend is now accelerating across the industry.

However, this strategic pivot carries significant operational consequences. Historically, PE firms have operated with deliberately lean teams and relied heavily on manual, legacy back-office systems designed for a simpler, single-strategy business model. Adding multiple asset classes introduces layers of complexity that these organizations have not traditionally managed, requiring substantial improvements in functional maturity, operational infrastructure, and process automation. Firms must now balance the imperative to diversify investments with the reality that their legacy systems and staffing models are fundamentally misaligned with the demands of managing multiple asset classes, investment strategies, and LP constituencies simultaneously.

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Sources

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Pwc Next in private equity: Trends shaping 2025 and beyond