Key Takeaways
- • Nth Degree acquired INVNT, a global brand storytelling agency operating 11 offices across Europe, the Middle East, Asia-Pacific, and North America, combining it with Nth Degree Events to form an integrated corporate events platform.
- • The combined entity operates under two primary divisions led by John Hense (CEO of Nth Degree), positioning itself to serve clients seeking end-to-end integrated agency services from strategy and creative through production and operations.
- • Shamrock Capital, Nth Degree's private equity partner, backed the acquisition, underscoring PE appetite for consolidation in the experiential marketing and corporate events sector as demand accelerates.
- • INVNT maintains its brand identity post-acquisition while gaining access to Nth Degree Events' customer base, which includes major consumer and technology companies, creating cross-selling opportunities across both agencies' client portfolios.
- • The deal reflects broader market trends toward integrated agency partnerships that can deliver high-touch, accountable service across multiple disciplines rather than fragmented point solutions.
Summary
Nth Degree completed the acquisition of INVNT, a global brand storytelling agency, in a privately-held transaction supported by PE firm Shamrock Capital. The combined business merges INVNT with Nth Degree Events to create an integrated platform targeting the corporate events and experiential marketing sectors. INVNT will retain its name while operating as one of two primary divisions within the new structure, reflecting the acquirer's intent to preserve brand equity and client relationships.
INVNT operates 11 offices spanning Europe, the Middle East, Asia-Pacific, and North America, providing geographic scale and established client relationships across key markets. The integration positions the combined entity to address a stated market need: clients increasingly demand integrated agency partners capable of delivering comprehensive services spanning strategy, creative development, production, and operations—capabilities historically fragmented across specialized firms. According to Kristina McCoobery, INVNT's global president, the acquisition enables the agency to fulfill client demand for "high-touch service and accountability all the way from strategy and creative to production and operations."
John Hense, CEO of Nth Degree, framed the acquisition within the context of accelerating demand for experiential services, emphasizing that the combination strengthens "an already formidable platform company" while enabling global brands to "tell bigger stories and deliver them with more confidence than ever before." Robert Lowe, chief client officer of the combined entity, highlighted cross-selling potential, noting that Nth Degree Events clients have increasingly sought the brand storytelling and strategic capabilities INVNT delivers, and that the integration brings those capabilities to "some of the biggest names in consumer and technology markets."
The deal underscores PE conviction in the experiential marketing and corporate events sector, with Shamrock Capital's backing signaling confidence in consolidation-driven value creation. The transaction exemplifies a broader industry trend toward platform-building through selective M&A, where PE sponsors acquire complementary capabilities and geographically dispersed talent to create broader, more integrated service platforms capable of competing for larger, more complex client mandates.
INVNT operates 11 offices spanning Europe, the Middle East, Asia-Pacific, and North America, providing geographic scale and established client relationships across key markets. The integration positions the combined entity to address a stated market need: clients increasingly demand integrated agency partners capable of delivering comprehensive services spanning strategy, creative development, production, and operations—capabilities historically fragmented across specialized firms. According to Kristina McCoobery, INVNT's global president, the acquisition enables the agency to fulfill client demand for "high-touch service and accountability all the way from strategy and creative to production and operations."
John Hense, CEO of Nth Degree, framed the acquisition within the context of accelerating demand for experiential services, emphasizing that the combination strengthens "an already formidable platform company" while enabling global brands to "tell bigger stories and deliver them with more confidence than ever before." Robert Lowe, chief client officer of the combined entity, highlighted cross-selling potential, noting that Nth Degree Events clients have increasingly sought the brand storytelling and strategic capabilities INVNT delivers, and that the integration brings those capabilities to "some of the biggest names in consumer and technology markets."
The deal underscores PE conviction in the experiential marketing and corporate events sector, with Shamrock Capital's backing signaling confidence in consolidation-driven value creation. The transaction exemplifies a broader industry trend toward platform-building through selective M&A, where PE sponsors acquire complementary capabilities and geographically dispersed talent to create broader, more integrated service platforms capable of competing for larger, more complex client mandates.
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