Key Takeaways
- • Paine Schwartz Partners has backed First Day, an Austin-based direct-to-consumer vitamin and supplement brand, according to PE Hub.
- • First Day sells vitamins, minerals and supplements for the whole family through direct-to-consumer, Amazon and retail channels.
- • The deal is reported as a consumer goods transaction in the U.S. private equity market; the source article does not disclose deal terms or valuation.
Summary
Paine Schwartz Partners has backed First Day, a family vitamin brand based in Austin, Texas, according to a brief published by PE Hub. The report characterizes the transaction as a consumer goods deal in the U.S. private equity market.
First Day sells vitamins, minerals and supplements designed for the whole family. The company distributes its products through direct-to-consumer channels, Amazon and traditional retail, a multichannel model that is common among branded consumer health companies.
The PE Hub brief does not disclose the size of the investment, the stake acquired, the valuation or the identity of selling shareholders. Further details on the transaction terms, including whether the deal is a majority buyout or a growth investment, were not available in the source material.
First Day sells vitamins, minerals and supplements designed for the whole family. The company distributes its products through direct-to-consumer channels, Amazon and traditional retail, a multichannel model that is common among branded consumer health companies.
The PE Hub brief does not disclose the size of the investment, the stake acquired, the valuation or the identity of selling shareholders. Further details on the transaction terms, including whether the deal is a majority buyout or a growth investment, were not available in the source material.
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