Key Takeaways
- • Firefly Capital Management has acquired Gravity Power & Rental, a leading provider of critical power generation and equipment rental infrastructure solutions operating across 13 states.
- • Gravity operates a fleet of more than 2,000 mobile power generation units complemented by rental equipment including fluid management systems, light towers, pumps, and heaters, serving over 275 employees.
- • The company generates revenue through a power-as-a-service platform targeting energy, industrial, and digital infrastructure end markets, with thousands of active customer sites across its operating footprint.
- • Firefly Capital Management, a critical infrastructure-focused private investment firm, positions itself as a long-term owner committed to supporting Gravity's expansion amid growing demand for onsite power solutions.
- • The acquisition reflects broader market dynamics favoring decentralized, on-premise power generation infrastructure as enterprises increasingly seek reliable backup and primary power alternatives.
Summary
Firefly Capital Management has completed its acquisition of Gravity Power & Rental, a mid-market critical infrastructure provider specializing in mobile power generation and equipment rental services. The company operates a substantial fleet exceeding 2,000 mobile power generation units alongside complementary rental equipment including fluid management systems, light towers, pumps, and heaters. Gravity maintains an operational presence across 13 states with approximately 275 employees serving thousands of customer sites.
The acquisition targets a market segment characterized by expanding demand for reliable onsite power infrastructure. Gravity's service model, structured as a power-as-a-service platform, addresses requirements across energy, industrial, and digital infrastructure verticals—segments experiencing heightened need for decentralized power generation capacity. The company has developed a documented track record of customer relationships and operational safety protocols accumulated through field deployment experience.
Firefly Capital Management's investment strategy emphasizes long-term ownership within energy and critical infrastructure sectors. According to Jon Doochin, Partner at Firefly, the firm views Gravity's fleet size, employee base, and existing customer relationships as foundational assets that position the company to capitalize on accelerating demand trends. Rob Rice, Gravity's President and Chief Executive Officer, characterized Firefly as aligned with the company's operational philosophy centered on delivering "customer focused, reliable, efficient and safe power and rental infrastructure solutions."
The transaction underscores private equity's growing focus on infrastructure-as-a-service models where distributed capital assets generate recurring revenue through long-term customer contracts. Gravity's positioning within mission-critical power supply chains—particularly for microgrids and onsite operations—creates a defensible market position less exposed to commodity price volatility while benefiting from structural demand drivers tied to enterprise resilience and digital infrastructure expansion.
The acquisition targets a market segment characterized by expanding demand for reliable onsite power infrastructure. Gravity's service model, structured as a power-as-a-service platform, addresses requirements across energy, industrial, and digital infrastructure verticals—segments experiencing heightened need for decentralized power generation capacity. The company has developed a documented track record of customer relationships and operational safety protocols accumulated through field deployment experience.
Firefly Capital Management's investment strategy emphasizes long-term ownership within energy and critical infrastructure sectors. According to Jon Doochin, Partner at Firefly, the firm views Gravity's fleet size, employee base, and existing customer relationships as foundational assets that position the company to capitalize on accelerating demand trends. Rob Rice, Gravity's President and Chief Executive Officer, characterized Firefly as aligned with the company's operational philosophy centered on delivering "customer focused, reliable, efficient and safe power and rental infrastructure solutions."
The transaction underscores private equity's growing focus on infrastructure-as-a-service models where distributed capital assets generate recurring revenue through long-term customer contracts. Gravity's positioning within mission-critical power supply chains—particularly for microgrids and onsite operations—creates a defensible market position less exposed to commodity price volatility while benefiting from structural demand drivers tied to enterprise resilience and digital infrastructure expansion.
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