Key Takeaways
- • Kelley Gustafson appointed as Head of Client Relationship Management at qashqade, a Zurich-based allocation management platform serving GPs, LPs, and fund administrators in private markets.
- • Gustafson brings nearly 25 years of fintech experience, including five years as Chief Compliance and Risk Officer at EWM Global, where she previously led client relationship management and helped scale the firm from startup to global leader.
- • In her new role, Gustafson will manage existing client relationships and drive expansion across EMEA, focusing on deepening client engagement with qashqade's allocation management platform as clients' operations scale.
- • qashqade's platform automates complex allocation workflows, fee calculations, waterfalls, and carried interest computations across a fully auditable environment, replacing manual spreadsheet-driven processes for institutional clients.
- • Gustafson will report directly to CEO Oliver Freigang and be based at qashqade's Zurich headquarters, with the company maintaining global operations across Zurich, New York, London, and Budapest.
Summary
Qashqade, a specialist in allocation management software for private markets, has appointed Kelley Gustafson as Head of Client Relationship Management, effective immediately. Based at the company's Zurich headquarters, Gustafson will work directly with CEO Oliver Freigang to oversee client relationships and lead growth initiatives across the EMEA region.
Gustafson brings extensive institutional experience to the role, with nearly 25 years in fintech and a demonstrated track record scaling client-facing organizations. Most recently, she served as Chief Compliance and Risk Officer at EWM Global for nearly five years, a position that followed her tenure as Chief Client Officer and Head of Client Relationship Management. During her tenure at EWM, Gustafson was part of the leadership team that expanded the firm from a startup into a global leader in incentive compensation administration. Her background encompasses deep expertise in deferred compensation structures and a focus on client satisfaction, organizational leadership, and mentorship.
Qashqade's platform addresses a critical operational need in the alternative investment industry by automating allocation management workflows for general partners, limited partners, and fund administrators. The software engine handles complex calculations including allocations, fees, waterfalls, and carried interest computations in a fully auditable environment, replacing traditionally manual and spreadsheet-dependent processes. This automation reduces operational risk and enhances transparency for institutional clients managing increasingly sophisticated capital flows.
In her new role, Gustafson will be responsible for deepening relationships with qashqade's existing client base while driving expansion across EMEA. Her mandate includes ensuring clients maximize platform utility as their operations scale and evolve. The company currently operates from four global offices: Zurich, New York, London, and Budapest, serving a diverse institutional client base across multiple geographies and fund types.
Gustafson brings extensive institutional experience to the role, with nearly 25 years in fintech and a demonstrated track record scaling client-facing organizations. Most recently, she served as Chief Compliance and Risk Officer at EWM Global for nearly five years, a position that followed her tenure as Chief Client Officer and Head of Client Relationship Management. During her tenure at EWM, Gustafson was part of the leadership team that expanded the firm from a startup into a global leader in incentive compensation administration. Her background encompasses deep expertise in deferred compensation structures and a focus on client satisfaction, organizational leadership, and mentorship.
Qashqade's platform addresses a critical operational need in the alternative investment industry by automating allocation management workflows for general partners, limited partners, and fund administrators. The software engine handles complex calculations including allocations, fees, waterfalls, and carried interest computations in a fully auditable environment, replacing traditionally manual and spreadsheet-dependent processes. This automation reduces operational risk and enhances transparency for institutional clients managing increasingly sophisticated capital flows.
In her new role, Gustafson will be responsible for deepening relationships with qashqade's existing client base while driving expansion across EMEA. Her mandate includes ensuring clients maximize platform utility as their operations scale and evolve. The company currently operates from four global offices: Zurich, New York, London, and Budapest, serving a diverse institutional client base across multiple geographies and fund types.
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