Key Takeaways
- • Right Traffic, a Genix Holdings portfolio company, acquired Expert Traffic Control (ETC), a Pacific Northwest traffic-management operator founded in 2022, extending Right Traffic's geographic footprint into Oregon and bringing the platform to approximately 2,500 employees across 15 U.S. states and three Canadian provinces.
- • The U.S. traffic-management market is forecast to grow from $10.9 billion in 2024 to $18.5 billion by 2029, representing an 11.2% compound annual growth rate, driven by increased road construction, utility activity, tighter work-zone safety regulations, and adoption of automated flagging technology.
- • ETC gains access to Right Traffic's proprietary Guardian SmartFlagger technology, an automated flagger assistance device that enables remote-controlled traffic signals, reducing worker exposure to live traffic and aligning with industry-wide shifts toward worker safety and operational automation.
- • Right Traffic has executed a rapid platform consolidation strategy under Genix Holdings' ownership, completing seven acquisitions since 2023 across geographic markets including Pennsylvania, California, Virginia, Arizona, and Texas, establishing a multi-state footprint through bolt-on M&A.
- • Boxwood Partners served as financial advisor to Expert Traffic Control on the transaction, with the firm's transaction team led by Managing Director Robbie Nickle.
Summary
Right Traffic, the primary holding of Toronto-based private investment firm Genix Holdings, has acquired Expert Traffic Control, a Pacific Northwest operator of temporary traffic-control equipment and personnel. ETC provides signs, cones, barricades, and trained flaggers that manage vehicle routing and worker safety at active work zones for utility, telecommunications, transportation, and infrastructure clients. Founded in 2022, ETC built its business model around responsive service delivery and an established safety record that generated repeat customer engagement across the region.
The acquisition represents Right Traffic's westward expansion into Oregon and marks the company's seventh add-on acquisition since Genix Holdings began assembling the platform in 2020. Right Traffic consolidated its multi-company holdings under a unified brand in March 2024 and has since expanded through acquisitions of Wright Traffic Control (Pittsburgh, 2023), W.D. Wright (Pennsylvania, 2024), WBE Traffic Control (California, 2025), P.D. Brooks (Virginia, 2025), Southwest Barricades (Arizona), and two Texas operators—FC Traffic and Barricades Unlimited (November 2025). The ETC acquisition brings Right Traffic's total headcount to approximately 2,500 employees operating across 15 U.S. states and three Canadian provinces.
Strategic value for ETC centers on access to Right Traffic's proprietary technology platform, specifically the Guardian SmartFlagger, an automated flagger assistance device that enables a single worker to operate remote-controlled stop-and-go signals from a safe distance rather than standing in live traffic. This technology aligns with industry-wide trends toward worker safety and operational efficiency. The broader market environment supports continued expansion: the U.S. traffic-management market reached $10.9 billion in 2024 and is projected to grow to $18.5 billion by 2029, a compound annual growth rate of 11.2 percent, according to MarketsandMarkets. Growth drivers include rising road construction and utility activity, tighter work-zone safety regulations, and increased adoption of automated flagging solutions.
Pete Nelson, president and co-owner of ETC, emphasized alignment on operational values, stating the partnership would enable continued growth while maintaining the company's established customer relationships and safety culture. CEO Trevor Romkey highlighted ETC's reputation and talent as strategic assets within the Right Traffic network. Boxwood Partners served as financial advisor to Expert Traffic Control, with Managing Director Robbie Nickle leading the transaction team alongside Analysts Jaylan Hewitt and Jason Neff.
The acquisition represents Right Traffic's westward expansion into Oregon and marks the company's seventh add-on acquisition since Genix Holdings began assembling the platform in 2020. Right Traffic consolidated its multi-company holdings under a unified brand in March 2024 and has since expanded through acquisitions of Wright Traffic Control (Pittsburgh, 2023), W.D. Wright (Pennsylvania, 2024), WBE Traffic Control (California, 2025), P.D. Brooks (Virginia, 2025), Southwest Barricades (Arizona), and two Texas operators—FC Traffic and Barricades Unlimited (November 2025). The ETC acquisition brings Right Traffic's total headcount to approximately 2,500 employees operating across 15 U.S. states and three Canadian provinces.
Strategic value for ETC centers on access to Right Traffic's proprietary technology platform, specifically the Guardian SmartFlagger, an automated flagger assistance device that enables a single worker to operate remote-controlled stop-and-go signals from a safe distance rather than standing in live traffic. This technology aligns with industry-wide trends toward worker safety and operational efficiency. The broader market environment supports continued expansion: the U.S. traffic-management market reached $10.9 billion in 2024 and is projected to grow to $18.5 billion by 2029, a compound annual growth rate of 11.2 percent, according to MarketsandMarkets. Growth drivers include rising road construction and utility activity, tighter work-zone safety regulations, and increased adoption of automated flagging solutions.
Pete Nelson, president and co-owner of ETC, emphasized alignment on operational values, stating the partnership would enable continued growth while maintaining the company's established customer relationships and safety culture. CEO Trevor Romkey highlighted ETC's reputation and talent as strategic assets within the Right Traffic network. Boxwood Partners served as financial advisor to Expert Traffic Control, with Managing Director Robbie Nickle leading the transaction team alongside Analysts Jaylan Hewitt and Jason Neff.
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