Key Takeaways
- • Strongpoint Partners has entered a partnership with The Finway Group, a Des Moines-based retirement plan services firm operating across 43 states with over 49 Pooled Employer Plans (PEPs) already deployed.
- • Finway, led by founder Steve Finnegan, serves as a Pooled Plan Provider (PPP), Third-Party Administrator (TPA), and 3(16) Administrative Fiduciary, addressing a high-demand segment within the retirement services market.
- • This partnership marks Strongpoint's 24th strategic alliance and represents the firm's first partnership with an Iowa-headquartered company, expanding its tech-enabled platform capabilities in the fast-growing PEPs marketplace.
- • Strongpoint CEO Danny Hest emphasized that Finway's PEP expertise and demonstrated client retention rates across 43 states will enhance service offerings for plan sponsors and advisors within Strongpoint's network.
- • The partnership reflects broader market momentum in Pooled Employer Plans, a regulatory framework enabling smaller businesses to access retirement plan solutions previously available primarily to larger employers.
Summary
Strongpoint Partners, a technology-enabled retirement services platform serving small- to mid-sized businesses, announced a strategic partnership with The Finway Group on July 16, 2026. The partnership signals Strongpoint's commitment to expanding its product capabilities and market reach in the rapidly evolving retirement services sector.
The Finway Group, headquartered in Des Moines, Iowa, operates as a national retirement plan services firm with established presence across 43 states. Led by founder Steve Finnegan, Finway has built a substantial presence in the Pooled Employer Plans (PEPs) market, managing over 49 active PEPs and providing services as a Pooled Plan Provider, Third-Party Administrator, and 3(16) Administrative Fiduciary. The firm has developed particular expertise in 3(16) fiduciary services, an area of growing institutional and regulatory focus.
According to Danny Hest, CEO of Strongpoint Partners, the partnership was motivated by Finway's demonstrated operational excellence and market position. "Steve and the Finway team have built one of the fastest-growing retirement platforms for PEPs and 3(16) fiduciary services," Hest stated, noting that this capability directly addresses increasing demand among Strongpoint's client base. Hest highlighted Finway's exceptional client retention rates and personalized service approach as key differentiators that align with Strongpoint's market positioning.
This partnership represents Strongpoint's 24th strategic alliance and marks the firm's first partnership with an Iowa-based provider. For Strongpoint, which offers integrated third-party administration, actuarial services, recordkeeping, payroll, and HR solutions, the addition of Finway's PEP capabilities meaningfully extends the range of services available to plan sponsors and financial advisors across its network. The timing reflects the broader institutional trend toward Pooled Employer Plans as a regulatory framework enabling smaller businesses to access sophisticated retirement plan solutions at lower administrative cost.
The Finway Group, headquartered in Des Moines, Iowa, operates as a national retirement plan services firm with established presence across 43 states. Led by founder Steve Finnegan, Finway has built a substantial presence in the Pooled Employer Plans (PEPs) market, managing over 49 active PEPs and providing services as a Pooled Plan Provider, Third-Party Administrator, and 3(16) Administrative Fiduciary. The firm has developed particular expertise in 3(16) fiduciary services, an area of growing institutional and regulatory focus.
According to Danny Hest, CEO of Strongpoint Partners, the partnership was motivated by Finway's demonstrated operational excellence and market position. "Steve and the Finway team have built one of the fastest-growing retirement platforms for PEPs and 3(16) fiduciary services," Hest stated, noting that this capability directly addresses increasing demand among Strongpoint's client base. Hest highlighted Finway's exceptional client retention rates and personalized service approach as key differentiators that align with Strongpoint's market positioning.
This partnership represents Strongpoint's 24th strategic alliance and marks the firm's first partnership with an Iowa-based provider. For Strongpoint, which offers integrated third-party administration, actuarial services, recordkeeping, payroll, and HR solutions, the addition of Finway's PEP capabilities meaningfully extends the range of services available to plan sponsors and financial advisors across its network. The timing reflects the broader institutional trend toward Pooled Employer Plans as a regulatory framework enabling smaller businesses to access sophisticated retirement plan solutions at lower administrative cost.
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