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There's nothing scarier than private equity in food : It's Been a Minute

Reported by Npr
Oct 26, 2026· 2 min read
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Key Takeaways
  • • Private equity ownership now spans a wide range of food brands, including Crumbl, Insomnia Cookies, Dunkin and Panera, according to the NPR episode.
  • • Some consumers are actively avoiding private-equity-backed restaurants, citing expectations of higher prices, lower quality and a more uniform menu.
  • • The episode features Alaina Demopoulos, daily features writer at the Guardian, and Courtney E. Smith, founder and owner of the independent food and culture site Ravenous, to examine the drivers of this trend.
Summary
NPR's "It's Been a Minute" examines the growing footprint of private equity in the American food industry and the consumer backlash that has accompanied it. The episode frames the question of whether private equity ownership turns restaurants into diminished versions of their former selves.

According to the episode, private equity firms have acquired stakes in a broad set of food businesses, from fast-growing dessert chains such as Crumbl and Insomnia Cookies to long-established brands including Dunkin and Panera. Some consumers have responded by deliberately avoiding establishments with private equity backing, a reaction the show attributes to expectations of higher prices, declining quality and an unsettling sameness across locations.

The discussion is led by host Brittany with guests Alaina Demopoulos, daily features writer at the Guardian, and Courtney E. Smith, founder and owner of the independent food and culture site Ravenous. The conversation seeks to explain what drives private equity investment in food chains and why the criticism of these ownership structures has become so personal for many consumers.

The source material is a podcast episode description and transcript excerpt, so specific deal values, acquisition dates and performance figures are not provided in the available text.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Npr There's nothing scarier than private equity in food : It's Been a Minute