Key Takeaways
- • Thrive Senior Living closed on an 80-acre Brooks Dairy Farm site in Ooltewah, Tennessee, positioning itself to develop a comprehensive senior living campus with approximately 400 units across multiple service tiers in a high-growth Chattanooga-area corridor.
- • The development will span a full continuum of care including 55+ single-family homes for sale, independent living cottages and apartments, assisted living, and memory care, designed to accommodate residents' evolving needs and emphasize hospitality-driven lifestyle amenities.
- • The project leverages strategic partnerships, with Chattanooga-based RP Communities handling development of the single-family home component, addressing demonstrated market demand for quality senior housing in one of the region's most active growth areas.
- • Site selection reflects disciplined capital deployment strategy: the Brooks Dairy location offers proximity to retail, healthcare, churches, and regional transportation infrastructure—critical amenities for attracting and retaining affluent senior residents.
Summary
Thrive Senior Living has completed its land acquisition for a new senior living campus on Snow Hill Road in Ooltewah, Tennessee, as of July 6, 2026. The 80-acre property, formerly the Brooks Dairy Farm site, represents the company's latest expansion into the Chattanooga region's senior housing market, which the developer has identified as experiencing meaningful demographic demand for quality residential options.
The planned community will encompass approximately 400 units across a diverse housing continuum designed to serve seniors at multiple life stages and care requirements. The campus will feature 55+ single-family homes available for purchase, independent living cottages, independent living apartments, assisted living facilities, and memory care services. This multi-tiered approach reflects an operational strategy prioritizing resident aging-in-place capabilities and allowing properties to capture value across the full senior living spectrum rather than limiting exposure to a single care segment.
Alan Moise, Partner and Chief Investment Officer of Thrive Senior Living, characterized the acquisition as fitting the company's disciplined site selection criteria: strong local market fundamentals, documented demand for quality senior housing inventory, and development potential for differentiated offerings. The Brooks Dairy location benefits from positioning within an active growth corridor with access to nearby retail, healthcare providers, churches, residential neighborhoods, and regional transportation networks—amenities essential to marketing senior living communities to affluent, family-connected residents.
The single-family home component will be developed in partnership with RP Communities, a Chattanooga-based developer, indicating a local execution strategy and potential partnership precedent for future regional expansion. Thrive's master plan emphasizes residential-scale design, programmatic amenities, and distinct living environments enabling residents to transition between service levels while maintaining community continuity—operational features increasingly valued by affluent senior cohorts and their families.
The planned community will encompass approximately 400 units across a diverse housing continuum designed to serve seniors at multiple life stages and care requirements. The campus will feature 55+ single-family homes available for purchase, independent living cottages, independent living apartments, assisted living facilities, and memory care services. This multi-tiered approach reflects an operational strategy prioritizing resident aging-in-place capabilities and allowing properties to capture value across the full senior living spectrum rather than limiting exposure to a single care segment.
Alan Moise, Partner and Chief Investment Officer of Thrive Senior Living, characterized the acquisition as fitting the company's disciplined site selection criteria: strong local market fundamentals, documented demand for quality senior housing inventory, and development potential for differentiated offerings. The Brooks Dairy location benefits from positioning within an active growth corridor with access to nearby retail, healthcare providers, churches, residential neighborhoods, and regional transportation networks—amenities essential to marketing senior living communities to affluent, family-connected residents.
The single-family home component will be developed in partnership with RP Communities, a Chattanooga-based developer, indicating a local execution strategy and potential partnership precedent for future regional expansion. Thrive's master plan emphasizes residential-scale design, programmatic amenities, and distinct living environments enabling residents to transition between service levels while maintaining community continuity—operational features increasingly valued by affluent senior cohorts and their families.
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