Key Takeaways
- • TimePayment elevates Joanna Markos to Chief Revenue Officer, marking her return to the company after a two-year departure and positioning her to lead a strategic shift toward aggressive growth and sales expansion.
- • Markos brings 13+ years of equipment financing expertise and a documented track record at TimePayment, having built the company's Water unit to $4 million in monthly sales during her initial tenure as Vice President of Sales.
- • TimePayment is transitioning from an efficiency and process optimization focus to a growth-driven strategy, with Markos leading efforts to expand the sales team, enter new vertical markets, and increase loan originations and partner relationships.
- • The appointment signals confidence in Markos' relationship-building capabilities and sales leadership, with COO Alyce Reilly citing her proven ability to drive organizational results and strengthen customer relationships.
Summary
TimePayment, a fintech specialist in commercial equipment financing based in Woburn, Massachusetts, has named Joanna Markos as Chief Revenue Officer, effective September 27, 2026. The appointment marks a significant leadership move for the award-winning firm and represents Markos' return to an organization where she spent a decade building scale in specialized financing verticals.
Markos' career trajectory at TimePayment demonstrates sustained growth and operational impact. She initially joined the company in 2013 as an Account Executive and advanced to Vice President of Sales over the subsequent decade. During that tenure, she founded and scaled TimePayment's Water unit to $4 million in monthly sales, establishing herself as a capable builder of new revenue channels. She departed the company in 2023 to pursue a leadership role elsewhere in the equipment lease financing sector, but rejoined TimePayment in 2025 as Director of Growth—a role that has now evolved into the CRO position.
In her new capacity, Markos will oversee a strategic reorientation toward revenue expansion. According to Markos herself, TimePayment has "been very focused on efficiency, process, and becoming even better at what we do" in recent years and has succeeded in that mission. The company is now pivoting to prioritize growth as the central strategic driver. Her stated priorities include building out the sales organization, expanding into new vertical markets, and embedding growth considerations into company decision-making processes.
Alyce Reilly, TimePayment's Chief Operating Officer, emphasized Markos' qualifications for the role, noting her proven track record in sales leadership and her strength as a relationship-builder with customers. Reilly framed the appointment within TimePayment's broader strategy to sharpen focus on growing loan originations, expanding partner relationships, and extending the company's financing solutions to a wider customer base. Markos' leadership is positioned as instrumental in converting that strategic vision into operational results.
Markos' career trajectory at TimePayment demonstrates sustained growth and operational impact. She initially joined the company in 2013 as an Account Executive and advanced to Vice President of Sales over the subsequent decade. During that tenure, she founded and scaled TimePayment's Water unit to $4 million in monthly sales, establishing herself as a capable builder of new revenue channels. She departed the company in 2023 to pursue a leadership role elsewhere in the equipment lease financing sector, but rejoined TimePayment in 2025 as Director of Growth—a role that has now evolved into the CRO position.
In her new capacity, Markos will oversee a strategic reorientation toward revenue expansion. According to Markos herself, TimePayment has "been very focused on efficiency, process, and becoming even better at what we do" in recent years and has succeeded in that mission. The company is now pivoting to prioritize growth as the central strategic driver. Her stated priorities include building out the sales organization, expanding into new vertical markets, and embedding growth considerations into company decision-making processes.
Alyce Reilly, TimePayment's Chief Operating Officer, emphasized Markos' qualifications for the role, noting her proven track record in sales leadership and her strength as a relationship-builder with customers. Reilly framed the appointment within TimePayment's broader strategy to sharpen focus on growing loan originations, expanding partner relationships, and extending the company's financing solutions to a wider customer base. Markos' leadership is positioned as instrumental in converting that strategic vision into operational results.
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