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​Troy-based J.D. Power could fetch $6.5B in new bid to sell - Crain's Detroit

Reported by Crainsdetroit
Oct 21, 2026· 2 min read
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Key Takeaways
  • • Thoma Bravo has revived its effort to sell J.D. Power, the Troy, Michigan-based data and analytics firm, with the company potentially fetching about $6.5 billion, according to Bloomberg reporting republished by Crain's Detroit.
  • • The new sale bid marks a renewed attempt by the private equity owner to exit its position in the automotive data and analytics business.
  • • Coverage of the story is limited to the headline and lead paragraph in the source material, so deal structure, bidders, and timing remain unconfirmed.
Summary
Thoma Bravo is reviving its effort to sell J.D. Power, the Troy, Michigan-based automotive data and analytics company, according to a Bloomberg report by Ryan Gould published October 21, 2026 and republished by Crain's Detroit. The report indicates the company could fetch $6.5 billion in the new sale attempt.

The revived bid signals that the private equity firm is returning to the market for the asset after a prior process, though the source material available does not detail the earlier attempt, the identity of prospective buyers, or the expected timeline for a transaction. Readers should treat the $6.5 billion figure as a reported potential valuation rather than an agreed price.

The story appears in Crain's Detroit's technology coverage, reflecting J.D. Power's significance as one of the largest technology employers and data businesses headquartered in metro Detroit. Further detail on financing, bidder interest, and the terms under consideration would be needed to assess the transaction's implications for the company and its investors.

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Sources

1 outlet

AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Crainsdetroit ​Troy-based J.D. Power could fetch $6.5B in new bid to sell - Crain's Detroit