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Two bidders are better than one. But easyJet’s exit is depressing for the London market | Nils Pratley

Reported by Theguardian
Jul 10, 2026· 3 min read
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Key Takeaways
  • • Apollo Global Management has entered the easyJet bidding war at 715p per share (£5.7bn valuation), a 3.6% premium to Castlelake's prior offer of 690p, creating a competitive auction for the London-listed airline.
  • • Apollo's bid presents a stronger strategic position than Castlelake's due to superior scale in corporate acquisitions, direct appeal to founder Sir Stelios Haji-Ioannou (who holds 15% and controls the "easy" brand licence), and a commitment to maintain revenue-sharing arrangements with the founder's private firm.
  • • Both bidders must navigate EU ownership rules requiring at least 50.1% of control and ownership to remain within the region, a structural constraint that could affect deal execution and final valuation.
  • • The competitive bidding process partially compensates for what easyJet's board initially accepted as an undervalued offer, though the marginal improvement suggests limited additional bidders remain in the pool.
  • • The transaction reflects broader market dynamics where mispriced UK equities continue to attract international private equity interest, while the airline's exit signals investor skepticism about its standalone listed prospects.
Summary
Apollo Global Management's entry into the easyJet auction at 715p per share represents a meaningful escalation in a takeover battle that appeared close to resolution. The 3.6% premium over Castlelake's 690p bid—valuing the airline at £5.7bn—resurrects genuine competitive tension after the easyJet board initially signaled acceptance of the lower offer. While the increment is modest, the shift in momentum favors the seller, as demonstrated by the re-emergence of auction dynamics.

Apollo holds structural advantages over its rival Castlelake in securing founder support and executing the transaction. Sir Stelios Haji-Ioannou retains 15% of easyJet and controls a critical revenue stream through a brand licence agreement under which the airline pays a percentage of revenues to his private firm for use of the "easy" name. Apollo's proposal explicitly commits to continuing this arrangement and investing in revenue growth, whereas Castlelake's strategic rationale remains less clearly articulated. Additionally, Apollo operates at a significantly larger scale than Castlelake—a $38bn private credit fund whose airline expertise centers on financing and leasing rather than operational ownership and acquisition management. This scale differential carries material weight in executing a multi-billion-pound acquisition and managing post-acquisition integration.

Both proposals remain subject to EU regulatory constraints requiring at least 50.1% of ownership and control to reside within the European Union. This structural requirement creates complexity for any US-domiciled acquirer and implies that founder rollover mechanisms or other shareholder arrangements cannot simply preserve status quo control structures. Practical compliance will require meaningful EU stakeholder retention or operational restructuring.

The easyJet transaction exemplifies a recurring pattern in London-listed equities: mispriced share valuations attract international private equity capital willing to recognize fundamental value. However, the airline's journey to the auction block also reflects institutional skepticism about its standalone listed prospects—a depressing signal for a London market that continues to lose marquee companies to private ownership.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Theguardian Two bidders are better than one. But easyJet’s exit is depressing for the London market | Nils Pratley