Key Takeaways
- • Emirates International Investment Company (EIIC) has acquired a strategic minority stake in Joe & the Juice at a $1.8 billion valuation, acquiring both new shares and some of General Atlantic's existing holding in the Danish sandwich and juice chain.
- • General Atlantic retains majority ownership of Joe & the Juice following the transaction, having first invested in the company via a strategic minority growth investment in 2016 before acquiring a majority stake in 2023 for approximately $641 million.
- • The deal represents continued regional dealmaking momentum from UAE-based investors despite geopolitical disruptions, with EIIC's investment positioned to support Joe & the Juice's global expansion strategy across its 480+ locations in 23 countries.
- • Joe & the Juice operates a scaled multi-format retail model with approximately 100+ franchised units, generating over $1 billion in annual revenues and maintaining strong unit economics across markets including North America, Europe, and the Middle East.
Summary
Emirates International Investment Company, a UAE-based investor, has acquired a minority stake in Joe & the Juice in a transaction valuing the business at $1.8 billion (AED 6.6 billion). According to sources familiar with the matter, EIIC is purchasing both new shares in the company and acquiring a portion of General Atlantic's existing holding, though the precise percentage of EIIC's stake was not disclosed. General Atlantic will maintain its position as the majority shareholder in the juice, coffee, and sandwich chain following the transaction.
The transaction reflects Joe & the Juice's evolution through multiple ownership phases. General Atlantic first engaged with the Danish company through a strategic minority growth investment in 2016, subsequently acquiring a controlling stake in November 2023 for approximately $641 million. The chain has since grown to operate more than 480 locations across 23 countries spanning North America, Europe, and the Middle East, with annual revenues exceeding $1 billion and approximately 100 franchised units generating strong unit economics.
The EIIC investment arrives amid a broader wave of regional dealmaking by Gulf-based entities, with the transaction structured to facilitate Joe & the Juice's continued international expansion. The company operates a multi-format retail model centered on freshly-made juices, coffee, and sandwiches, positioning itself in the fast-casual food and beverage segment. The timing of EIIC's minority stake acquisition underscores sustained appetite for growth-stage consumer retail assets among sophisticated institutional investors from the region, even as broader market conditions have presented headwinds in other sectors.
The transaction reflects Joe & the Juice's evolution through multiple ownership phases. General Atlantic first engaged with the Danish company through a strategic minority growth investment in 2016, subsequently acquiring a controlling stake in November 2023 for approximately $641 million. The chain has since grown to operate more than 480 locations across 23 countries spanning North America, Europe, and the Middle East, with annual revenues exceeding $1 billion and approximately 100 franchised units generating strong unit economics.
The EIIC investment arrives amid a broader wave of regional dealmaking by Gulf-based entities, with the transaction structured to facilitate Joe & the Juice's continued international expansion. The company operates a multi-format retail model centered on freshly-made juices, coffee, and sandwiches, positioning itself in the fast-casual food and beverage segment. The timing of EIIC's minority stake acquisition underscores sustained appetite for growth-stage consumer retail assets among sophisticated institutional investors from the region, even as broader market conditions have presented headwinds in other sectors.
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