Key Takeaways
- • Virent Capital has struck a deal to back Kanahoma, a higher education marketing agency based in San Diego, according to PE Hub.
- • Kanahoma employs nearly 50 full-time staff and works with more than 20 colleges and universities.
- • The transaction is categorized as a US private equity deal in the education sector.
Summary
Kanahoma has nearly 50 full-time employees and works with more than 20 colleges and universities, according to the source. The agency's client base places it within the education marketing segment, where institutions outsource enrollment and brand marketing functions.
The primary source is brief and does not disclose the transaction value, the size of Virent's stake, or the terms of the investment. Further details on the structure and financing of the deal were not available in the reporting reviewed.
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