Key Takeaways
- • CBRE Investment Management (CBRE IM) has signed Swedish menswear brand John Henric as a tenant at the Hanseviertel in Hamburg, where the label opens its first store in Germany.
- • John Henric will occupy around 170 square meters next to Zara Home, with the store opening from late summer 2026, offering classic shirts, ties and accessories.
- • Danish brand Colorful Standard, currently using John Henric's future space for a pop-up, has signed a long-term lease for around 83 square meters within the Hanseviertel, with an opening planned for Q2 2026.
- • CBRE IM, as landlord and asset manager, is pursuing a strategic mix of retail, offices, living space and hotel use at the quarter.
Summary
CBRE Investment Management has secured Swedish menswear brand John Henric as a new international tenant for the Hanseviertel in Hamburg, according to the company's announcement. The label, founded in 2013 and positioned as a modern alternative to classic men's fashion, will open its first German store at the property from late summer 2026 on roughly 170 square meters, directly next to Zara Home. The range will include classic shirts, ties and accessories.
John Ekström, CEO of John Henric, described the move as an important milestone in the company's international expansion, noting that the brand is currently experiencing its strongest growth in company history. Kemal Düzel, Senior Asset Manager at CBRE IM, said the settlement strengthens the international orientation and curated tenant mix of the Hanseviertel.
The announcement also highlights the leasing activity of Danish brand Colorful Standard, which currently occupies John Henric's future space as part of a pop-up concept. Colorful Standard has signed a long-term lease for a space of about 83 square meters within the Hanseviertel and plans to open in the second quarter of 2026. It will be the brand's only own store in Hamburg. Düzel said the decision demonstrates the quarter's long-term appeal as an address.
The Hanseviertel, designed in 1980 by Volkwin Marg of gmp Architekten, was Germany's first covered shopping arcade, and its brick architecture and expansive glass roofs remain defining features. CBRE IM, as landlord, manages the asset and is implementing a strategy to develop a balanced mix of retail, offices, living space and hotel use. CBRE Asset Services Germany handles real estate management and letting services for the property.
John Ekström, CEO of John Henric, described the move as an important milestone in the company's international expansion, noting that the brand is currently experiencing its strongest growth in company history. Kemal Düzel, Senior Asset Manager at CBRE IM, said the settlement strengthens the international orientation and curated tenant mix of the Hanseviertel.
The announcement also highlights the leasing activity of Danish brand Colorful Standard, which currently occupies John Henric's future space as part of a pop-up concept. Colorful Standard has signed a long-term lease for a space of about 83 square meters within the Hanseviertel and plans to open in the second quarter of 2026. It will be the brand's only own store in Hamburg. Düzel said the decision demonstrates the quarter's long-term appeal as an address.
The Hanseviertel, designed in 1980 by Volkwin Marg of gmp Architekten, was Germany's first covered shopping arcade, and its brick architecture and expansive glass roofs remain defining features. CBRE IM, as landlord, manages the asset and is implementing a strategy to develop a balanced mix of retail, offices, living space and hotel use. CBRE Asset Services Germany handles real estate management and letting services for the property.
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