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Harrison Street says selectivity will drive real estate outcomes - Institutional Real Estate, Inc.

Reported by Irei
Oct 5, 2026· 2 min read
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Key Takeaways
  • • Harrison Street's global CIO Mike Gordon argues the next phase of alternative real estate investing will be driven by asset-level selectivity and execution rather than broad sector exposure or market-wide tailwinds.
  • • Real estate outcomes are diverging significantly across sectors, markets, individual assets, operators, and capital structures, requiring investors to move beyond reliance on improving market conditions or cap-rate compression.
  • • Institutional investors must prioritize entry basis, income growth, operational execution, and downside protection as core investment criteria in a more differentiated market environment.
  • • Operator quality and local market selection are critical differentiators, as attractive sector-level fundamentals can mask material differences at the asset and submarket levels.
  • • Harrison Street applies this selective approach across multiple alternative real estate sectors, including senior housing, student housing, and self-storage.
Summary
Harrison Street Asset Management has outlined a strategic shift in how institutional investors should approach alternative real estate investing, emphasizing that future performance will increasingly depend on disciplined asset selection and operational excellence rather than passive exposure to broad market recovery trends. According to a research paper by Mike Gordon, the firm's global Chief Investment Officer of real estate, the market is entering a phase characterized by significant performance divergence across different segments, geographies, and asset types—a dynamic that fundamentally changes how capital should be deployed.

The firm's analysis reveals that broad sector-level improvements mask substantial variation at the granular level. While the overall real estate market recovery continues, outcomes for individual assets, operators, and submarkets are becoming increasingly differentiated. This divergence necessitates a shift in investor focus away from macro bets on sector rotation or cap-rate compression and toward disciplined, bottom-up decision-making centered on specific value drivers: achieving optimal entry pricing, identifying reliable income growth pathways, assessing operational execution capabilities, and building in robust downside protection mechanisms.

A critical component of Harrison Street's thesis is the elevated importance of operator quality and local market knowledge. The firm notes that an attractive sector-level narrative can obscure meaningful headwinds or opportunities at the submarket and individual asset level, making due diligence on management teams and regional dynamics essential. This selectivity imperative applies across Harrison Street's focus sectors—including senior housing, student housing, and self-storage—each of which demands tailored underwriting and local expertise to identify true value and avoid value traps within otherwise healthy sectors.

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Irei Harrison Street says selectivity will drive real estate outcomes - Institutional Real Estate, Inc.