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Marketing Non-US Private Funds to US Investors | BCLP

Reported by Jdsupra
Feb 25, 2022· 3 min read
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Key Takeaways
  • • Asia-based private equity and venture capital managers increasingly target U.S. investors but face significant compliance barriers under U.S. securities and tax regulations, though expert guidance can make compliance "straightforward and easily managed."
  • • Non-U.S. fund managers have multiple pathways to raise capital from U.S. investors, with the Foreign Private Adviser Exemption offering the least burdensome option requiring no SEC filings or affirmative actions.
  • • Investment Advisers Act compliance represents the primary regulatory cost driver for non-U.S. managers marketing to U.S. investors; exemptions including the Private Fund Adviser Exemption and Venture Capital Exemption may apply depending on fund structure and assets under management.
  • • Marketing private fund interests to U.S. investors requires compliance across multiple regulatory regimes—including the Securities Act, Investment Company Act, ERISA, CFIUS, and the Volcker Rule—with additional considerations under state and non-U.S. antifraud laws.
  • • Private funds marketing to U.S. investors must utilize exempt offerings (typically Regulation D safe harbors) and verify investor accreditation status while adhering to strict marketing restrictions.
Summary
As private equity and venture capital industries mature across Asia, fund managers increasingly seek to access U.S. institutional capital. However, regulatory complexity surrounding U.S. securities law and taxation has created hesitation among Asia-based managers contemplating U.S. investor outreach. According to a February 2022 legal analysis by BCLP, this compliance concern is often overstated—practical structuring with informed legal and tax guidance can render U.S. market entry operationally feasible.

The Investment Advisers Act of 1940 represents the primary regulatory compliance cost for non-U.S. managers raising capital from U.S. investors. Under this framework, fund managers engaging in U.S. investment advisory activities typically must register with the SEC as investment advisers unless a qualifying exemption applies. Non-U.S. managers have several exemption pathways available. The Foreign Private Adviser Exemption constitutes the optimal scenario, as it requires no SEC filings or affirmative regulatory filings—the manager operates without direct SEC engagement. Alternative exemptions include the Private Fund Adviser Exemption and the Venture Capital Exemption, which may apply depending on fund structure, investor base, and assets under management.

Beyond Investment Adviser Act considerations, non-U.S. fund managers must navigate compliance across multiple complementary regulatory regimes. These include the Securities Act of 1933, the Investment Company Act of 1940, the Employee Retirement Income Security Act (ERISA), the Committee on Foreign Investment in the United States (CFIUS) regulations, and the Volcker Rule—with additional compliance obligations potentially arising based on specific fund investment programs. Private funds marketing to U.S. investors must structure offerings as exempt transactions, typically relying on Regulation D safe harbors, and must implement reasonable procedures to verify accredited investor status before selling fund interests. Marketing materials are subject to antifraud restrictions under U.S. federal law, with additional considerations under state-level and non-U.S. jurisdictional antifraud regimes.

For Asia-based managers with multi-billion-dollar asset bases, the Private Fund Adviser Exemption remains commonly available despite substantial AUM, making it a viable compliance avenue. The regulatory framework, while multi-layered, is designed to permit institutional capital raising through properly structured exempt offerings when managers implement appropriate legal controls and tax compliance measures.

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Jdsupra Marketing Non-US Private Funds to US Investors | BCLP