Key Takeaways
- • Hines, a Houston-based global real estate group, is developing Pembroke at Friendly Center, a 270-unit multi-family community in Greensboro, N.C., per FOX8 WGHP.
- • A groundbreaking ceremony for the project was held on Friday, October 16, 2026 (reported that day).
- • The community will include two five-story buildings offering studio, one-, two- and three-bedroom units.
- • Construction is expected to be completed in the second quarter of 2028.
- • The site is the former Sears store near Whole Foods at Friendly Center, which had been vacant for nearly two years according to city records cited in publisher coverage.
Summary
A 270-unit multi-family apartment community is under construction at Friendly Center in Greensboro, North Carolina, according to FOX8 WGHP. A groundbreaking ceremony for the project, called Pembroke at Friendly Center, was held on Friday, October 16, 2026. Hines, a leading global real estate group, is the developer.
The development will sit near Whole Foods on the site of the former Sears store. The community will consist of two five-story buildings offering studio, one-, two- and three-bedroom units. Construction is expected to be completed in the second quarter of 2028.
Additional publisher coverage indicates the project's path to approval: Greensboro's Technical Review Committee approved a site plan on July 2 for 270 apartments on roughly seven acres of the former Sears property. Some coverage describes Hines partnering with CBL Properties on the Friendly Center site. Earlier reports noted that the site had sat vacant for nearly two years before the apartment plans emerged.
The project adds to planned housing density near one of Greensboro's principal retail nodes. Publisher coverage also references a nearby high-end complex, the Hawthorne at Friendly Center, with rents starting at $1,000 and potentially exceeding $2,000 per month, compared with a $790 average rate cited in that coverage.
The development will sit near Whole Foods on the site of the former Sears store. The community will consist of two five-story buildings offering studio, one-, two- and three-bedroom units. Construction is expected to be completed in the second quarter of 2028.
Additional publisher coverage indicates the project's path to approval: Greensboro's Technical Review Committee approved a site plan on July 2 for 270 apartments on roughly seven acres of the former Sears property. Some coverage describes Hines partnering with CBL Properties on the Friendly Center site. Earlier reports noted that the site had sat vacant for nearly two years before the apartment plans emerged.
The project adds to planned housing density near one of Greensboro's principal retail nodes. Publisher coverage also references a nearby high-end complex, the Hawthorne at Friendly Center, with rents starting at $1,000 and potentially exceeding $2,000 per month, compared with a $790 average rate cited in that coverage.
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