Key Takeaways
- • Whitson Huffman promoted to co-CEO of Capital Square in 2022, overseeing a Glen Allen-based real estate investment sponsor and developer that has raised more than $3 billion in equity since its 2012 founding and manages nearly $6 billion in real estate transaction activity.
- • Capital Square targets $77 million equity raise for Scott's Addition opportunity zone fund, focused on developing a 320-unit mixed-use apartment community with luxury hotel component in Richmond, Virginia.
- • Company expanded into residential property management via Capital Square Living subsidiary in 2023, enabling nationwide management of multifamily residential communities as the firm diversifies from pure development into operations.
- • Strategic focus shifted toward Southeastern U.S. mixed-use multifamily development, with selective acquisitions of medical and industrial properties complementing the core residential portfolio strategy.
- • Huffman's background as chief strategy and investment officer (prior to co-CEO role) positioned him to lead sourcing, acquisitions, and capital deployment across the firm's $3+ billion equity base.
Summary
Whitson Huffman, co-CEO of Capital Square since 2022, leads one of Virginia's most active commercial real estate platforms. The Glen Allen-based firm has established itself as a significant player in the regional real estate investment and development space, having raised over $3 billion in equity capital since its inception in 2012 and overseeing approximately $6 billion in real estate transactions.
Huffman joined Capital Square in 2018 as chief strategy and investment officer before being promoted to co-CEO alongside founder Louis J. Rogers, whose son-in-law he is. Prior to Capital Square, Huffman held an associate position with JBG Smith Properties, a Bethesda, Maryland-based real estate investment trust, providing foundational experience in institutional-scale real estate investment and capital management.
Under Huffman's leadership, Capital Square has emerged as an active developer of mixed-use multifamily properties throughout the Southeastern U.S., while selectively acquiring medical and industrial assets to diversify its portfolio. The firm formalized its residential property management capabilities in 2023 through the creation of Capital Square Living, a subsidiary dedicated to managing residential communities across the national footprint. This vertical integration move reflects a strategic shift from pure development toward operational ownership, enhancing potential returns through property management fee generation and long-term value creation.
In Richmond, Capital Square has concentrated development efforts in Scott's Addition, where it established an opportunity zone fund targeting $77 million in equity from accredited investors. This fund will support the development of a 320-unit mixed-use apartment community integrated with a luxury hotel component, positioning the project as a flagship mixed-use asset in the local market. This deployment strategy leverages tax-advantaged opportunity zone structuring while maintaining Capital Square's core focus on multifamily residential development in high-growth Southeastern markets.
Huffman joined Capital Square in 2018 as chief strategy and investment officer before being promoted to co-CEO alongside founder Louis J. Rogers, whose son-in-law he is. Prior to Capital Square, Huffman held an associate position with JBG Smith Properties, a Bethesda, Maryland-based real estate investment trust, providing foundational experience in institutional-scale real estate investment and capital management.
Under Huffman's leadership, Capital Square has emerged as an active developer of mixed-use multifamily properties throughout the Southeastern U.S., while selectively acquiring medical and industrial assets to diversify its portfolio. The firm formalized its residential property management capabilities in 2023 through the creation of Capital Square Living, a subsidiary dedicated to managing residential communities across the national footprint. This vertical integration move reflects a strategic shift from pure development toward operational ownership, enhancing potential returns through property management fee generation and long-term value creation.
In Richmond, Capital Square has concentrated development efforts in Scott's Addition, where it established an opportunity zone fund targeting $77 million in equity from accredited investors. This fund will support the development of a 320-unit mixed-use apartment community integrated with a luxury hotel component, positioning the project as a flagship mixed-use asset in the local market. This deployment strategy leverages tax-advantaged opportunity zone structuring while maintaining Capital Square's core focus on multifamily residential development in high-growth Southeastern markets.
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