Key Takeaways
- • Greystar's survey of more than 182,000 residents found clubhouses and entertainment spaces posted the largest gain of any amenity tracked from 2023 to 2025.
- • Renters continue to prioritize generous closet space, even as interest in social amenities rises quickly.
- • The findings point to shifting amenity preferences in multifamily properties, relevant to owners and operators allocating capital to unit and common-area improvements.
Summary
A Greystar survey of more than 182,000 residents, as reported by Globest, shows that clubhouses and entertainment spaces recorded the biggest gain of any apartment feature tracked between 2023 and 2025. The publisher's summary frames the trend as a rapid climb in resident interest in social spaces.
Despite this shift, the survey indicates that renters still place significant value on large closets. The headline emphasizes that both preferences coexist, suggesting that traditional in-unit storage remains a core amenity expectation even as common-area social offerings gain ground.
For multifamily owners, developers, and asset managers, the results highlight a potential reallocation of amenity spending toward clubhouses, entertainment, and community-oriented spaces. The article, published November 4, 2026, is a research piece and does not include detailed breakdowns of individual feature rankings or specific capital figures in the excerpt available.
Despite this shift, the survey indicates that renters still place significant value on large closets. The headline emphasizes that both preferences coexist, suggesting that traditional in-unit storage remains a core amenity expectation even as common-area social offerings gain ground.
For multifamily owners, developers, and asset managers, the results highlight a potential reallocation of amenity spending toward clubhouses, entertainment, and community-oriented spaces. The article, published November 4, 2026, is a research piece and does not include detailed breakdowns of individual feature rankings or specific capital figures in the excerpt available.
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