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Scaling up private assets at Western University

Reported by Benefitscanada
Nov 12, 2025· 2 min read
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Key Takeaways
  • • Western University is actively scaling private market allocations across its operating and endowment fund, reflecting broader institutional adoption of alternative assets beyond traditional public equities.
  • • The university's investment team, led by Associate Director Tom Keenleyside, is diversifying across multiple alternative asset classes including private equity, private debt, music royalties, agriculture, litigation finance, and infrastructure to achieve returns uncorrelated to public markets.
  • • The portfolio's strategic shift toward private assets began in earnest in 2013, with meaningful structural changes occurring over more than a decade as the institution moved away from a traditionally equity-heavy allocation.
  • • Keenleyside emphasizes that private market investments have become "more mainstream among institutional investors," with improved accessibility for institutions of all sizes, making this an opportune moment for capital deployment.
Summary
Western University is scaling its allocation to private assets as part of a deliberate strategy to enhance returns and reduce correlation with public market movements. Tom Keenleyside, the university's Associate Director of Investments, is spearheading this effort across both the institution's operating fund and endowment portfolio. The initiative reflects a broader trend among institutional investors who are increasingly recognizing private markets as a viable and increasingly accessible investment avenue.

The university's transition toward private assets commenced in 2013 as part of a comprehensive plan to incorporate more complex investment vehicles into the portfolio. Keenleyside notes that this evolution has been gradual, with the portfolio gradually rebalancing from a historically heavy allocation to public equities toward a more diversified private asset base. The investment strategy spans multiple alternative asset classes: private equity, private debt, music royalties, agriculture, litigation finance, and other specialized opportunities. This diversification reflects the investment team's core objective of identifying opportunities that demonstrate substantial uncorrelation to public market performance.

Keenleyside characterizes the current investment environment as favorable for scaling private asset allocations. He observes that private market investments have achieved mainstream status among institutional investors, driven by improved market infrastructure and distribution channels that enable institutions of varying sizes to access opportunities previously reserved for larger capital pools. This democratization of private market access has lowered barriers to entry and expanded the universe of viable investments for university endowments and operating funds.

The strategic rationale for this reallocation is rooted in portfolio construction principles. By incorporating private assets with different return drivers and volatility profiles compared to public equities and bonds, Western University aims to enhance long-term risk-adjusted returns while addressing the extended time horizon characteristic of endowment management. The investment approach prioritizes uncorrelated returns, positioning the portfolio to weather public market downturns more effectively.

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Benefitscanada Scaling up private assets at Western University