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Sports Boulevard launches SAR 700M investment fund to develop Riyadh hotel

Reported by Argaam ·Arabnews ·Arabnews
Aug 10, 2026· 3 min read
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Key Takeaways
  • • Sports Boulevard Foundation launched a SAR 1 billion ($266 million) private real estate investment fund for the Arts District, marking its inaugural private sector partnership and the second major investment fund established for the broader Sports Boulevard project in Riyadh.
  • • Fund structure partners Ajdan Real Estate Development Company (developer and co-investor), Albilad Capital (fund manager), and Sports Boulevard Development Company (major unitholder) in a closed-ended real estate investment vehicle designed to align public and private sector interests.
  • • Development scope covers 20,000 sqm within Sports Boulevard with 120,000+ sqm built-up area and approximately 60,000 sqm of gross leasable space, delivering mixed-use residential, retail, office, and entertainment facilities guided by Sports Boulevard's Design Code based on Salmani principles.
  • • The Arts District fund represents a strategic shift toward private sector engagement within the broader Sports Boulevard megaproject, which spans eight districts and includes 50+ sports facilities, 220 km of cycling paths, and 134 km of walking trails connecting Riyadh's east and west.
  • • Jayne McGivern, CEO of Sports Boulevard Foundation, emphasized job creation and sustainable lifestyle benefits, positioning the partnership as a catalyst for comprehensive urban development across multiple societal dimensions.
Summary
The Sports Boulevard Foundation has established a SAR 1 billion private real estate investment fund targeting development of the Arts District, one of eight districts within Riyadh's expansive Sports Boulevard megaproject. This fund launch represents the Foundation's inaugural private sector partnership and the second major investment vehicle deployed for the broader urban development initiative. The structure reflects a deliberate public-private collaboration model designed to attract foreign direct investment while maintaining strategic alignment with project objectives.

The fund operates as a closed-ended real estate investment vehicle managed by Albilad Capital, with Sports Boulevard Development Company positioned as the major unitholder. Ajdan Real Estate Development Company serves dual roles as both developer and co-investor, creating aligned financial incentives across all stakeholders. This tripartite structure establishes accountability while distributing both capital deployment and development risk among experienced real estate market participants.

The Arts District development encompasses 20,000 sqm of land within Sports Boulevard, located on Prince Mohammed bin Salman Road, with development extending to 120,000+ sqm of built-up area. The project will deliver approximately 60,000 sqm of gross leasable space across mixed-use categories including residential, retail, office, and entertainment facilities. All design and development parameters follow Sports Boulevard's proprietary Design Code, which incorporates Salmani principles to ensure architectural and experiential consistency across the broader complex.

The Arts District initiative operates within the context of Sports Boulevard's comprehensive urban vision. The megaproject features over 50 sports facilities, 220 kilometers of cycling paths, and 134 kilometers of walking trails, positioning the development as a major lifestyle and recreational destination connecting Riyadh's eastern and western districts. According to Sports Boulevard Foundation CEO Jayne McGivern, the partnership is expected to generate employment opportunities while enabling residents to pursue healthier and more sustainable lifestyle choices. The fund launch signals accelerating momentum in monetizing the project's development potential through structured private capital participation.

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