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The Changing World Of Real Assets Investing – "It's Like Truffle Sniffing"

Reported by Wealthbriefing ·Familywealthreport
Aug 18, 2025· 2 min read
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Key Takeaways
  • • Patrizia SE, a Germany-based real assets firm founded in 1984, manages approximately €60 billion ($70.1 billion) in assets under management, with €50 billion concentrated in real estate across 26 global cities.
  • • The firm has launched a private wealth management channel designed to blend data-driven analytics with four decades of operational experience in real assets, positioning itself to capture opportunities in property and infrastructure investments.
  • • Infrastructure assets are experiencing heightened demand from wealth managers, bolstered by increased defense and public spending commitments from Germany and Europe, creating favorable market conditions for real assets allocation.
  • • Sebastian Baer, head of wealth solutions at Patrizia and former UBS private wealth banker, emphasizes that while technology enables opportunity identification, business acumen and ground-level expertise remain critical to investment success in real assets.
  • • The firm's 40-year track record in real assets is positioned as a competitive differentiator that cannot be easily replicated by newer market entrants.
Summary
Patrizia SE, an independent real assets investment firm headquartered in Augsburg, Bavaria, is capitalizing on growing institutional and private wealth demand for real estate and infrastructure exposure by combining technological sophistication with four decades of operational expertise. The firm, founded in 1984 and publicly listed since 2006, currently manages €60 billion ($70.1 billion) in assets under management, with approximately €50 billion invested in real estate across a global footprint spanning 26 cities, including 17 in Europe.

The company launched a dedicated private wealth management channel in 2016, reflecting broader appetite within the wealth management community to access real asset returns. This strategic positioning comes as infrastructure assets gain prominence—a trend accelerated by Germany and Europe's elevated defense spending and broader public investment commitments. According to Sebastian Baer, head of wealth solutions at Patrizia, the firm's approach emphasizes integrating modern data-crunching tools to systematically identify opportunities while leveraging institutional knowledge built over four decades. Baer, who previously held senior roles in private wealth management at UBS until 2017 before moving to a smaller Swiss private bank, joined Patrizia five years ago.

The firm's competitive positioning rests on the premise that while technology enables efficient capital deployment, business judgment and on-the-ground experience remain irreplaceable in navigating real assets markets. This thesis reflects a broader evolution in alternative asset management, where computational advantage alone proves insufficient without deep sectoral expertise and established operating networks.

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Sources

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Wealthbriefing The Changing World Of Real Assets Investing – "It's Like Truffle Sniffing" Familywealthreport The Changing World Of Real Assets Investing – "It's Like Truffle Sniffing"