Key Takeaways
- • The Property Franchise Group (TPFG) has completed an 85% acquisition of Smart Advice Financial Solutions (SAFS), a financial services firm operating as an appointed representative of Mortgage Advice Bureau, one of the UK's largest mortgage intermediary networks.
- • The acquisition adds 34 financial advisers to TPFG's network, increasing total advisory headcount to 315 professionals across the group's financial services division.
- • SAFS provides mortgage, remortgage, and protection-related financial services; the deal expands TPFG's ability to cross-sell these products across its broader property franchise network.
- • Michelle Brook, TPFG's Financial Services Director, identified significant opportunity to scale the division across a wider geographic footprint while improving adviser productivity and accelerating recruitment to support growth ambitions.
- • The transaction directly supports TPFG's stated growth strategy of expanding its client base and strengthening mortgage and protection service delivery capabilities within its existing franchise ecosystem.
Summary
The Property Franchise Group has closed the acquisition of an 85% stake in Smart Advice Financial Solutions (SAFS), a well-established UK financial services business. SAFS operates as an appointed representative of Mortgage Advice Bureau, positioning the firm within one of the country's largest mortgage intermediary networks. The transaction, completed in January 2026, brings 34 advisers into TPFG's fold, expanding the group's total financial services advisory team to 315 professionals.
SAFS specializes in mortgage origination, remortgage services, and protection products for its client base. The acquisition represents a strategic addition to TPFG's broader property franchise network, enabling the group to deepen its penetration in mortgage and protection services across a larger adviser base and geographic footprint. According to Michelle Brook, TPFG's Financial Services Director, the integration creates "significant opportunity to scale the division across a broader footprint" while improving adviser productivity and supporting recruitment efforts aligned with the group's expansion objectives.
The deal aligns with TPFG's documented growth strategy, which emphasizes expanding client reach, strengthening financial services capabilities, and driving increased mortgage, remortgage, and protection activity across its existing franchise infrastructure. By absorbing SAFS and its 34 advisers, TPFG gains immediate scale within an established client servicing operation while leveraging the Mortgage Advice Bureau network positioning.
SAFS specializes in mortgage origination, remortgage services, and protection products for its client base. The acquisition represents a strategic addition to TPFG's broader property franchise network, enabling the group to deepen its penetration in mortgage and protection services across a larger adviser base and geographic footprint. According to Michelle Brook, TPFG's Financial Services Director, the integration creates "significant opportunity to scale the division across a broader footprint" while improving adviser productivity and supporting recruitment efforts aligned with the group's expansion objectives.
The deal aligns with TPFG's documented growth strategy, which emphasizes expanding client reach, strengthening financial services capabilities, and driving increased mortgage, remortgage, and protection activity across its existing franchise infrastructure. By absorbing SAFS and its 34 advisers, TPFG gains immediate scale within an established client servicing operation while leveraging the Mortgage Advice Bureau network positioning.
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