Key Takeaways
- • True, a global executive talent platform, launched a Real Estate & PropTech Practice, announced via Business Wire on July 21, 2026, to serve clients seeking leadership talent in property and property technology.
- • The practice is led by Grant Beighley, Partner based in True's New York office, and sits within True's Financial Services Practice.
- • True reports more than 1,000 executive conversations and more than 10,000 compensation data points tracked across Real Estate and PropTech over the past year.
- • The practice serves clients spanning venture-backed PropTech platforms, digital transaction marketplaces, institutional asset managers, private equity real estate portfolios, and residential brokerages.
- • Past placements include leaders for Apollo's real estate business and Mark Spain Real Estate across acquisitions, digital platforms, and investment functions.
Summary
Philadelphia-based True, which describes itself as a premier global executive talent platform powered by data, AI, and sector expertise, announced the launch of its Real Estate & PropTech Practice. The practice brings together the firm's work across the full property ecosystem and is led by Grant Beighley, Partner at True, from its New York office. It sits within True's Financial Services Practice.
According to the company, the practice is built on proprietary market intelligence. Over the past year, True conducted more than 1,000 executive conversations and tracked more than 10,000 compensation data points across Real Estate and PropTech. The firm says this enables clients to benchmark leadership talent, understand compensation trends, and anticipate market movements rather than simply filling roles.
Sam McGrath, Global GM of True Search, said real estate has become one of the clearest examples of industry convergence, with investors, operators, and technology companies increasingly competing for the same leadership talent. Jonathan Pomeranz, Managing Director and Head of the CEO, Board & Financial Services Practices, said Beighley had helped shape the firm's approach to the sector, expanding client relationships and the breadth of mandates supported.
True's work in the sector began with PropTech platforms reshaping how real estate is bought, sold, financed, and managed. The firm later expanded into institutional investors, physical asset managers, and owner-operators. Beighley said most search firms operate on either the digital or the traditional real estate side, while True aims to operate credibly across both.
True's offerings include True Search for executive recruiting, TrueBridge for fractional and interim placements, True Talent Labs for coaching and assessment, Thrive talent CRM, and SearchEssentials.
According to the company, the practice is built on proprietary market intelligence. Over the past year, True conducted more than 1,000 executive conversations and tracked more than 10,000 compensation data points across Real Estate and PropTech. The firm says this enables clients to benchmark leadership talent, understand compensation trends, and anticipate market movements rather than simply filling roles.
Sam McGrath, Global GM of True Search, said real estate has become one of the clearest examples of industry convergence, with investors, operators, and technology companies increasingly competing for the same leadership talent. Jonathan Pomeranz, Managing Director and Head of the CEO, Board & Financial Services Practices, said Beighley had helped shape the firm's approach to the sector, expanding client relationships and the breadth of mandates supported.
True's work in the sector began with PropTech platforms reshaping how real estate is bought, sold, financed, and managed. The firm later expanded into institutional investors, physical asset managers, and owner-operators. Beighley said most search firms operate on either the digital or the traditional real estate side, while True aims to operate credibly across both.
True's offerings include True Search for executive recruiting, TrueBridge for fractional and interim placements, True Talent Labs for coaching and assessment, Thrive talent CRM, and SearchEssentials.
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