Key Takeaways
- • 30 Sundays, an AI-native holiday planning and booking platform, raised Rs. 61 crore (~$6.7 million) in a Series A led by Bessemer Venture Partners, with existing investors Info Edge Ventures and Eximius Ventures increasing their stakes.
- • The round brings total capital raised to approximately $7.5 million, according to the company's announcement.
- • The company has reached an annualised gross booking value run-rate of about Rs. 200 crore from four destinations: Bali, Vietnam, Maldives and Thailand, within two years of founding.
- • The company reports an NPS of 67, a Google rating of 4.6, and sales productivity 2x that of top competitors and 3x that of traditional travel agents.
- • Capital will fund product, tech and AI teams, brand building, and expansion into new geographies, including Georgia, Azerbaijan, Kazakhstan and the Philippines, following recent launches in New Zealand and Mauritius.
Summary
30 Sundays, an AI-native holiday planning and booking platform, has raised Rs. 61 crore (about $6.7 million) in a Series A led by Bessemer Venture Partners. Existing investors Info Edge Ventures and Eximius Ventures increased their stakes in the round, which takes the company's total capital raised to roughly $7.5 million.
According to the company, 30 Sundays positions itself as a full-stack journey planner covering discovery and booking, along with an on-trip concierge. Its product replaces traditional agency processes with video-first itineraries and a conversational interface that customers can use to make changes by chat or voice. The app also surfaces user-sourced details on crowds, travel times, queue times and food options. The company reports an NPS of 67 and a Google rating of 4.6. It has built an annualised gross booking value run-rate of approximately Rs. 200 crore across Bali, Vietnam, Maldives and Thailand, which it attributes to capital efficiency. The company was founded by Kshitij Chaudhary (Co-founder and CEO, ex-BCG, IIT Delhi) and Anuj Punjani (Co-founder and CTO, ex-Apple), with a core team drawn from Flipkart, Jabong, OYO, Travel Triangle and Shuttl.
The company targets the "do-it-for-me" traveller, with couples as its core segment as it enters the recreational travel market, and plans to expand later to families with children. It says AI is embedded across lead qualification, itinerary creation, follow-ups and reservations, allowing it to run leaner than conventional players, with its sales team reported to be 2x more productive than top competitors and 3x more productive than traditional travel agents.
The company cites India's outbound leisure travel market at approximately $25 billion, growing at about 11.4% annually, driven by a growing middle class, easing visa norms and the expansion of low-cost carriers. Info Edge Ventures partner Kitty Agarwal said the firm had partnered with the founders since pre-launch, and Bessemer partner Anant Vidur Puri described holiday planning abroad as one of the most emotional purchases an Indian family makes.
With the new capital, 30 Sundays plans to strengthen its product, tech and AI teams, invest in brand and marketing, and expand into new geographies. The company recently launched New Zealand and Mauritius and is preparing to open Georgia, Azerbaijan, Kazakhstan and the Philippines.
According to the company, 30 Sundays positions itself as a full-stack journey planner covering discovery and booking, along with an on-trip concierge. Its product replaces traditional agency processes with video-first itineraries and a conversational interface that customers can use to make changes by chat or voice. The app also surfaces user-sourced details on crowds, travel times, queue times and food options. The company reports an NPS of 67 and a Google rating of 4.6. It has built an annualised gross booking value run-rate of approximately Rs. 200 crore across Bali, Vietnam, Maldives and Thailand, which it attributes to capital efficiency. The company was founded by Kshitij Chaudhary (Co-founder and CEO, ex-BCG, IIT Delhi) and Anuj Punjani (Co-founder and CTO, ex-Apple), with a core team drawn from Flipkart, Jabong, OYO, Travel Triangle and Shuttl.
The company targets the "do-it-for-me" traveller, with couples as its core segment as it enters the recreational travel market, and plans to expand later to families with children. It says AI is embedded across lead qualification, itinerary creation, follow-ups and reservations, allowing it to run leaner than conventional players, with its sales team reported to be 2x more productive than top competitors and 3x more productive than traditional travel agents.
The company cites India's outbound leisure travel market at approximately $25 billion, growing at about 11.4% annually, driven by a growing middle class, easing visa norms and the expansion of low-cost carriers. Info Edge Ventures partner Kitty Agarwal said the firm had partnered with the founders since pre-launch, and Bessemer partner Anant Vidur Puri described holiday planning abroad as one of the most emotional purchases an Indian family makes.
With the new capital, 30 Sundays plans to strengthen its product, tech and AI teams, invest in brand and marketing, and expand into new geographies. The company recently launched New Zealand and Mauritius and is preparing to open Georgia, Azerbaijan, Kazakhstan and the Philippines.
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