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Bradley Lecture Explores Private Equity, Venture Capital and AI’s Growing Influence – Lubar College of Business - UW-Milwaukee

Reported by Uwm
Mar 30, 2026· 2 min read
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Key Takeaways
  • • Steven Kaplan, Neubauer Family Distinguished Service Professor at University of Chicago Booth School of Business, presented research at UW-Milwaukee's Bradley Distinguished Lecture Series demonstrating that private equity firms improve operational performance and productivity relative to industry peers, contradicting the common perception that success derives primarily from cost-cutting and layoffs.
  • • Private equity assets under management have increased nearly fourfold over the past decade, with research showing that successful firms prioritize revenue growth, operational improvements, stronger leadership teams, and strategic planning as primary value drivers—not workforce reductions.
  • • According to industry surveys cited by Kaplan, the most important drivers of private equity returns are increasing revenue, improving operations, and creating value within portfolio companies, with AI emerging as a major strategic focus across the sector.
  • • Artificial intelligence is reshaping private capital markets, with private equity investors demonstrating intense focus on AI integration as a transformative force in future investment and operational strategy.
Summary
Steven Kaplan, the Neubauer Family Distinguished Service Professor of Entrepreneurship and Finance at the University of Chicago Booth School of Business, delivered the Lubar College of Business' Bradley Distinguished Lecture, addressing the evolution of private capital markets and the influence of artificial intelligence on private equity and venture capital investment strategies.

Kaplan's presentation centered on clarifying misconceptions about private equity's value creation mechanisms. Research spanning decades demonstrates that private equity-backed firms achieve higher productivity and improved performance relative to comparable companies in their respective industries. This finding contradicts the widely held perception that private equity firms generate returns primarily through aggressive cost-cutting and workforce reductions. Instead, Kaplan emphasized that successful firms focus on business expansion, operational improvements, enhanced leadership capabilities, and disciplined strategic planning. "They're looking to grow their businesses, not to bleed them," Kaplan stated, underscoring the growth-oriented approach that characterizes high-performing private equity portfolios.

The scale of the private equity industry has expanded substantially, with assets under management increasing nearly fourfold over the past decade. According to surveys of industry leaders presented during the lecture, the most critical drivers of investor returns are revenue growth acceleration, operational efficiency improvements, and value creation within portfolio companies. These findings suggest that PE success depends on fundamental business transformation rather than financial engineering.

Looking forward, Kaplan highlighted artificial intelligence as an increasingly dominant concern for private equity investors. The sector has become "super focused on AI," reflecting recognition that emerging technologies will reshape competitive advantages, operational structures, and value creation opportunities across portfolio companies. This emphasis signals that private capital investors view AI integration as essential to future performance and market competitiveness in an evolving business landscape.

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Uwm Bradley Lecture Explores Private Equity, Venture Capital and AI’s Growing Influence – Lubar College of Business - UW-Milwaukee