Key Takeaways
- • Centralize raised $19M in total funding led by New Enterprise Associates (NEA), with participation from Salesforce Ventures, Y Combinator, 20SALES, Ritual Capital, and Adverb Ventures, according to a Business Wire release dated July 29, 2026.
- • The relationship intelligence platform for enterprise revenue teams is launching a free tier, letting any seller sign up and view a full deal map in minutes.
- • Centralize positions its product as addressing a structural gap: NEA's Hilarie Koplow-McAdams said deals above $500K now involve more than 20 stakeholders, and buying committees have nearly doubled in size over the last decade.
- • The company cites customer traction at CoreWeave, Cognition, LangChain, Decagon, Brex, Webflow, MaintainX, and Cresta, including a reported reduction of sales ramp time by over three weeks at LangChain.
Summary
Centralize, a San Francisco-based relationship intelligence platform for enterprise revenue teams, announced $19M in total funding led by New Enterprise Associates (NEA), according to a Business Wire release. Participants include Salesforce Ventures, Y Combinator, 20SALES, Ritual Capital, Adverb Ventures, and angel investors Stewart Butterfield (Co-Founder, Slack) and Scott Woody (Co-Founder, Metronome). Alongside the financing, the company is introducing a free tier that allows any seller to access a full deal map.
The company argues that customer relationship management systems were not designed to manage relationships, storing call logs and contact records but not revealing internal champions, decision-makers, or stakeholders quietly blocking a deal. Centralize's platform assembles a live stakeholder map for each active deal by building on existing CRM, email, calendar, and call data. It also recommends the next person a rep should engage, surfaces introduction paths through executive, investor, and advisor networks, and flags missing stakeholders. Its AI assistant, Centra, answers questions such as who owns the budget, and the platform alerts teams when a champion departs or engagement drops.
Co-Founder and CEO Rachit Kataria said the company built Centralize to be "the actual 'R' in CRM." NEA Venture Partner Hilarie Koplow-McAdams said the revenue technology stack was built around activity capture rather than navigating buying committees, and that NEA evaluated dozens of opportunities in the category before backing the team.
The release cites adoption at CoreWeave, Cognition, LangChain, Decagon, Brex, Webflow, MaintainX, and Cresta. At LangChain, Centralize is part of new-hire onboarding and has cut sales ramp time by over three weeks; at Brex, reps reach senior decision-makers in top deals in days rather than weeks. The company plans to use the funding for product development, team expansion, and platform growth. Centralize is SOC 2 Type 2 certified and integrates with Salesforce, Gong, Google, Outlook, and Slack. NEA, founded in 1977, reported more than $35 billion in assets under management as of December 31, 2025.
The company argues that customer relationship management systems were not designed to manage relationships, storing call logs and contact records but not revealing internal champions, decision-makers, or stakeholders quietly blocking a deal. Centralize's platform assembles a live stakeholder map for each active deal by building on existing CRM, email, calendar, and call data. It also recommends the next person a rep should engage, surfaces introduction paths through executive, investor, and advisor networks, and flags missing stakeholders. Its AI assistant, Centra, answers questions such as who owns the budget, and the platform alerts teams when a champion departs or engagement drops.
Co-Founder and CEO Rachit Kataria said the company built Centralize to be "the actual 'R' in CRM." NEA Venture Partner Hilarie Koplow-McAdams said the revenue technology stack was built around activity capture rather than navigating buying committees, and that NEA evaluated dozens of opportunities in the category before backing the team.
The release cites adoption at CoreWeave, Cognition, LangChain, Decagon, Brex, Webflow, MaintainX, and Cresta. At LangChain, Centralize is part of new-hire onboarding and has cut sales ramp time by over three weeks; at Brex, reps reach senior decision-makers in top deals in days rather than weeks. The company plans to use the funding for product development, team expansion, and platform growth. Centralize is SOC 2 Type 2 certified and integrates with Salesforce, Gong, Google, Outlook, and Slack. NEA, founded in 1977, reported more than $35 billion in assets under management as of December 31, 2025.
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