Key Takeaways
- • Deepa Sapatnekar, former head of consumer PR for APAC at LinkedIn, joined Bessemer Venture Partners as Head of Marketing, effective April 7, 2022, based in Bengaluru.
- • Sapatnekar brings a decade of experience at LinkedIn, including a two-year tenure as board member at the LinkedIn for Good foundation, plus prior marketing leadership at Network Solutions (IBM company).
- • Her appointment expands Bessemer's marketing infrastructure across its global footprint, which includes offices in San Francisco, Redwood City, New York City, Boston, Israel, India, and London.
- • Sapatnekar holds an MBA from the University of Chicago Booth School of Business and has worked across multiple APAC markets including Hong Kong, Indonesia, Malaysia, Korea, and the Middle East and North Africa region.
Summary
Bessemer Venture Partners has appointed Deepa Sapatnekar as Head of Marketing, effective April 7, 2022. Sapatnekar, a marketing and communications executive with deep venture capital and technology sector experience, will be based in Bengaluru and will lead marketing efforts for the global venture capital firm.
Sapatnekar arrives at Bessemer from LinkedIn, where she spent a decade as head of consumer PR for the Asia-Pacific region. During her tenure at LinkedIn, she served for two years as a board member at the LinkedIn for Good foundation, reflecting her involvement in social impact initiatives alongside brand and marketing work. Prior to LinkedIn, she headed marketing and communications at Network Solutions (an IBM subsidiary) for 2.5 years beginning in 2008.
Her geographic experience across multiple markets positions her to support Bessemer's international expansion. Over her career, Sapatnekar has worked across Hong Kong, Indonesia, Malaysia, Korea, and the Middle East and North Africa region, providing regional expertise that aligns with Bessemer's presence across seven office locations worldwide. She holds an MBA from the University of Chicago Booth School of Business, a top-tier business education credential.
The hiring reflects Bessemer Venture Partners' continued investment in marketing and brand infrastructure as the firm scales its portfolio and investor relations across global markets. Sapatnekar's combination of enterprise technology marketing, consumer brand experience, and social impact background brings a multidimensional skill set to the venture capital firm's marketing function during a period of significant activity in the venture capital sector.
Sapatnekar arrives at Bessemer from LinkedIn, where she spent a decade as head of consumer PR for the Asia-Pacific region. During her tenure at LinkedIn, she served for two years as a board member at the LinkedIn for Good foundation, reflecting her involvement in social impact initiatives alongside brand and marketing work. Prior to LinkedIn, she headed marketing and communications at Network Solutions (an IBM subsidiary) for 2.5 years beginning in 2008.
Her geographic experience across multiple markets positions her to support Bessemer's international expansion. Over her career, Sapatnekar has worked across Hong Kong, Indonesia, Malaysia, Korea, and the Middle East and North Africa region, providing regional expertise that aligns with Bessemer's presence across seven office locations worldwide. She holds an MBA from the University of Chicago Booth School of Business, a top-tier business education credential.
The hiring reflects Bessemer Venture Partners' continued investment in marketing and brand infrastructure as the firm scales its portfolio and investor relations across global markets. Sapatnekar's combination of enterprise technology marketing, consumer brand experience, and social impact background brings a multidimensional skill set to the venture capital firm's marketing function during a period of significant activity in the venture capital sector.
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