Key Takeaways
- • 35V, Kevin Durant's family office co-founded with Rich Kleiman in 2016, has deployed capital across 100+ early-stage startup investments with individual check sizes ranging from $250,000 to $1 million, positioning Durant as a sophisticated multi-asset operator in venture capital.
- • 35V operates as an integrated ecosystem combining venture capital, owned media (Boardroom), sports team equity stakes, brand partnerships, and philanthropy, creating cross-platform value through strategic content and advisory relationships rather than passive financial returns alone.
- • Portfolio diversification spans fintech, artificial intelligence, health and wellness, media, and sports with recent emphasis on sports leagues and teams, including stakes in Major League Pickleball, Paris St-Germain FC, NWSL's Gotham FC, and MLS' Philadelphia Union.
- • Boardroom, the sister media company, generates institutional credibility through flagship events (CNBC x Boardroom Game Plan Summit, NBA/WNBA All-Star activations) and content production, including Academy Award-winning and Emmy-nominated film and television projects that enhance brand visibility across the portfolio.
- • 35V leverages deep venture capital and private equity relationships to execute strategic partnerships on capital deployment, marketing, and content initiatives, enabling Durant to function as both investor and influencer across sports, entertainment, and emerging technology sectors.
Summary
Kevin Durant's 35V represents a sophisticated evolution beyond traditional athlete investing, functioning as a New York-based family office that integrates venture capital deployment with media production, team ownership, and brand development. Co-founded with Rich Kleiman in 2016, the entity has grown substantially from its inception as a side venture to become a comprehensive multi-asset investment and media platform. The portfolio encompasses over 100 early-stage company investments, with individual deployment sizes typically between $250,000 and $1 million per deal, reflecting a disciplined approach to early-stage venture capital participation.
The 35V investment thesis prioritizes sector diversification across fintech, artificial intelligence, health and wellness, and media verticals, with recent strategic emphasis on sports leagues and teams demonstrating a capital allocation pivot toward higher-growth opportunities in emerging sports properties. This portfolio construction reflects both sector expertise and thematic conviction around sports industry transformation. The family office structure enables Durant to consolidate personal brand management, investment operations, and philanthropic activities under a unified entity while maintaining operational independence from his primary professional basketball commitments.
Boardroom, 35V's sister company, functions as a critical value-creation mechanism by generating institutional access and premium brand positioning. The media platform produces daily and weekly newsletters, executes marquee events including the CNBC x Boardroom Game Plan Summit and NBA/WNBA All-Star weekend activations, and has produced content projects including the Academy Award-winning film "Two Distant Strangers" (Netflix), the scripted series "Swagger" (Apple TV+), and the Emmy-nominated documentary "NYC Point Gods" (Showtime). These properties attract elite networks of athletes, entertainers, and entrepreneurs, creating platforms where portfolio companies gain visibility and credibility. Boardroom Sports Holdings separately invests in sports teams and leagues, including Major League Pickleball franchises, Paris St-Germain FC, Gotham FC, and Philadelphia Union, diversifying revenue streams and creating cross-promotional opportunities.
The 35V operating model emphasizes deep relationship management within venture capital and private equity ecosystems, enabling strategic partnerships beyond traditional financial returns. The platform's integrated approach—combining investor capital, owned media distribution, event platforms, and brand partnerships—positions Durant's office as an ecosystem operator rather than a conventional financial investor, creating multiple value-creation vectors for portfolio companies through content amplification, institutional networking, and strategic advisory engagement.
The 35V investment thesis prioritizes sector diversification across fintech, artificial intelligence, health and wellness, and media verticals, with recent strategic emphasis on sports leagues and teams demonstrating a capital allocation pivot toward higher-growth opportunities in emerging sports properties. This portfolio construction reflects both sector expertise and thematic conviction around sports industry transformation. The family office structure enables Durant to consolidate personal brand management, investment operations, and philanthropic activities under a unified entity while maintaining operational independence from his primary professional basketball commitments.
Boardroom, 35V's sister company, functions as a critical value-creation mechanism by generating institutional access and premium brand positioning. The media platform produces daily and weekly newsletters, executes marquee events including the CNBC x Boardroom Game Plan Summit and NBA/WNBA All-Star weekend activations, and has produced content projects including the Academy Award-winning film "Two Distant Strangers" (Netflix), the scripted series "Swagger" (Apple TV+), and the Emmy-nominated documentary "NYC Point Gods" (Showtime). These properties attract elite networks of athletes, entertainers, and entrepreneurs, creating platforms where portfolio companies gain visibility and credibility. Boardroom Sports Holdings separately invests in sports teams and leagues, including Major League Pickleball franchises, Paris St-Germain FC, Gotham FC, and Philadelphia Union, diversifying revenue streams and creating cross-promotional opportunities.
The 35V operating model emphasizes deep relationship management within venture capital and private equity ecosystems, enabling strategic partnerships beyond traditional financial returns. The platform's integrated approach—combining investor capital, owned media distribution, event platforms, and brand partnerships—positions Durant's office as an ecosystem operator rather than a conventional financial investor, creating multiple value-creation vectors for portfolio companies through content amplification, institutional networking, and strategic advisory engagement.
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