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Japan’s startup story is just beginning, venture capitalist says

Reported by Japantimes
May 18, 2026· 3 min read
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Key Takeaways
  • • Venture capitalists themselves are identified as a primary structural barrier preventing Japanese startups from achieving global scale, according to Ken Yasunaga, founder and Managing Partner of Global Hands On VC and former managing director at Japan's $21B public/private INCJ fund.
  • • Japan's startup ecosystem faces a "unicorn gap" — despite abundant capital availability from major Japanese banks and VCs, the market lacks sufficient numbers of globally-focused founders capable of building billion-dollar enterprises.
  • • Government has set an ambitious five-year target to increase the number of Japanese startups tenfold, signaling institutional recognition that Japan's startup story is in early stages despite the country's economic maturity and technological capabilities.
  • • The IPO trap constrains global ambitions — going public in Japan presents structural disadvantages that discourage startups from pursuing international expansion rather than domestic liquidity events.
  • • Hands-on mentorship and foreign VC participation are emerging as critical success factors for helping Japanese founders navigate global market entry, with experienced advisors playing a more important role than capital availability alone.
Summary
Japan's venture capital ecosystem stands at an inflection point, with industry leaders arguing that the country's startup story is fundamentally "just beginning" despite decades of economic development. According to Ken Yasunaga, a veteran venture capitalist who previously managed Japan's largest public/private venture fund (INCJ, valued at $21 billion), the primary obstacles to Japanese startup success are not structural or financial constraints, but rather the venture capital community itself.

The Japanese startup landscape presents a paradox: major banks and institutional investors actively seek innovative entrepreneurs and possess substantial capital for deployment, yet the market consistently fails to produce globally competitive founders capable of building multinational technology enterprises. This disconnect has resulted in a notable absence of Japanese "unicorns" — billion-dollar private companies — relative to other developed economies. Yasunaga's analysis suggests that certain VCs may be inadvertently constraining rather than accelerating founder ambitions, limiting startups' horizons to domestic markets rather than fostering global expansion mindsets.

Government policy has responded to this challenge with aggressive targets. A five-year initiative aims to increase the total number of Japanese startups tenfold, reflecting official recognition that the country's innovation ecosystem requires fundamental expansion. However, some entrepreneurs caution that achieving meaningful transformation could require decades of cultural and institutional change rather than shorter-term government initiatives.

A critical impediment to scaling is Japan's public market structure. The domestic IPO pathway, while accessible, creates a "trap" that diverts ambitious founders away from global growth strategies toward early liquidity events tailored to Japanese investors. This dynamic discourages the sustained international expansion necessary for startup unicorn creation. Conversely, successful Japanese startups increasingly benefit from hands-on mentorship, foreign VC partnerships, and founders with global mindsets, suggesting that external capital sources and experienced international advisors play outsized roles in enabling exit strategies beyond Japan's borders.

The emerging consensus among sophisticated investors is that Japan's startup era is genuinely nascent, with the ecosystem's infrastructure, founder psychology, and venture capital practices still in formative stages despite Japan's advanced economy status.

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Sources

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Japantimes Japan’s startup story is just beginning, venture capitalist says